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Why Magazines Work Hardest When You’re Off the Clock
30 November 2018|Magazine, Print
City A.M., a luxury lifestyle magazine for “the clued-in City worker” (righto, that means London), veers off the expected track when it comes to getting into the right hands. You might expect that a magazine for workers would be distributed...
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22 Niche Titles Sure to Spark Insights and Ideas
20 November 2018|design, Magazine, Print
Unless you really haven’t been paying attention, you understand the fundamental shift happening in the magazine industry. Audiences are becoming increasingly self-selective, consuming content that aligns closely with their passions and their interests. And publishers are finding success in providing...
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How Smithsonian Magazine is Rocking their Cross-platform Event Strategy
20 November 2018|Magazine, Print
When Smithsonian magazine launched in 1970, its prime directive was straightforward – bring in money.“The magazine was launched for commercial purposes, to bring in revenue, as the private enterprise leg of the non-profit institution,” writes Jessica Patterson in FIPP, who...
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Hearst Named UK’s Media Brand of the Year – Here’s Why it’s Important for Advertisers
12 November 2018|Magazine, Print
For Magnetic’s Sue Todd, one of the common traits among great magazine brands is “the ability to build connections and communities with audiences that are hard to establish elsewhere.” Todd, writing in Campaign this week, creates a compelling case for...
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Cutting through the Digital Transformation Bull
05 November 2018|Magazine, Print
“Less strip lighting and bargain bins and more wooden shelves and lamps.” That statement from Monocle’s Tyler Brûlé cuts to the core of what he believes is wrong with the magazine industry today. “Call it a cry from the heart...
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Making Sense of the Noise: The Non-existent Crisis in Music Journalism
01 November 2018|Magazine, Print
Here’s another segment of the industry heard from in the swing from mass market to niche. According to Dave Simpson writing in The Guardian, the closure of music industry biggie NME this year hasn’t precipitated a crisis in music journalism,...
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Real Journalism Still Matters in this World – Just Ask Valentino Dixon
30 October 2018|Magazine, Print
The largest circulated sports magazine in the world has another plaudit to add to its wall – champion of freedom. You may have seen the viral story about Valentino Dixon, a man wrongly convicted of murder who was finally released...
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A Fully Modern Media Agency Riffs on Print’s Staying Power
30 October 2018|content, Digital, Magazine, Print
What’s truly behind the staying power of print and the popularity of magazines? According to Cathy Buckmaster of Alhaus, print offers what technology can’t.“Somewhat surprisingly, print is a strangely convenient medium—it’s portable, never runs out of battery and doesn’t require...
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How a Cover Wrap Campaign Brought in Volcanic ROI for Hawaiian Resort
29 October 2018|Magazine, Print
You may remember me writing about cover wraps as an emerging ad tactic earlier this summer. “The tactic is sponsored cover wraps – typically a four-page piece placed atop the regular front and back covers of select copies,” explained D. Eadward...
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Folio Survey Finds Most Publishers Feeling Optimistic about Next Year
29 October 2018|Magazine, Print
This summer, Folio: surveyed more than 100 magazine executives to get their opinion on revenue outlooks for 2019. The results have been released, and most publishers agree that revenue will go up for them in 2019.“One might expect recent layoffs,...
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