This is Not Your Boss’s Legacy Media
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Small but mighty. That’s how Suburbia Studios, a Vancouver-based marketing and ad agency, describes itself. The same could be said of the kind of print their clients are using. “Print is alive, kicking and generating terrific results for many of...
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Raise Your Price, Reduce Frequency and Hit Your Highest Numbers Ever
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Not that long ago, prevailing wisdom told us that publishing was going digital – as in, digital editions of print magazines. We now know that hasn’t happened, mainly because the curated print magazine experience just doesn’t translate well on screen....
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Why are Billionaires Buying Up Magazine Brands?
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We have too much information. It’s coming at us from all corners, as Adam Hodgkin writing in FIPP explains. He quotes the father of artificial intelligence and Nobel prizing-winning economist Herbert Simon as saying that this “creates a poverty of...
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A Decade of Delusions Under the Tree
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Understanding the 10 things the industry got wrong – really wrong – about publishing in the 21st century.Do you ever read an article and find yourself nodding along, saying “yes!” and generally just agreeing wholeheartedly with everything the writer says?...
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Why TV Guide Is Thriving as Television Disruption Continues
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It’s not your grandmother’s TV Guide. Gone is the red logo shaped like an old-school TV set. Also gone is the magazine’s original reason for existing – serving as a local channel guide in the pre-cable days. So how is...
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Bon Appétit Tweaks the Recipe for Their Beautiful Print title
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A dollop of this, a soupçon of that – in the world of culinary arts, small yet intentional changes can make a big difference. So it goes in the world of publishing, as Bon Appétit unveils recent changes to their...
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Caffeine Magazine Serves up the Right Brew
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Something very cool has been happening in the magazine industry in the last few years – a spate of tightly targeted independent magazines on lifestyle topics, created by passion-driven publishers eager to share what they love. Among the ranks of...
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Celebrity Titles in an Age of Disruption – a Husni Interview
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Disruption – for most of it that word has a ring of angst to it. We brace ourselves for it, insure our homes, lives, and businesses against it, and struggle to find ways around it. But for Christine Guilfoyle, Senior...
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Indie Magazines Enjoy Print
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Indie magazines. They’re hip, they’re cool, and they are absolutely revitalizing the magazine industry. We spotted the swing from mass market to niche several years ago, when too many people were still wringing their hands about the changes to our...
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Finding Success in Today’s Newsstand Boils Down to This
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For many magazine publishers, the state of the newsstand isn’t exactly the stuff of sweet dreams these days. Yet for some, it’s been a heady time, with new titles and new-found audiences breaking the mold for newsstand revenue.  What’s the...
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