Did vinyl disappear after the CD? No, it became rare, and thus more valuable and is now a prestige item among music aficionados. That same concept of rarity and exclusivity is now playing out in print marketing, according to this...

Magazine brands are ubiquitous across Canada, according to the latest quarterly audience reports from Vividata Canada. Perhaps the most interesting detail is that print is by far the preferred reading medium for magazines; 63% of magazine readers do so exclusively...

The trust bump – we’ve talked about it before. And in our age of rising consumer mistrust of social media, trust is more important than ever. And that, according to MPA’s Linda Thomas Brooks, gives magazine media a critical edge....

Netflix launched a magazine. Bumble launched a magazine. Airbnb launched a magazine. Facebook launched a ma … you get the idea. Digital brands are falling over their online roots to publish in print.According to Catherine Saraniti, SVP of Media at...

Photo: Rishabh Malik/courtesy Atmos “We want everyone to be collaborating on this and speaking about it.” The “it” is climate change, and the speaker is Jake Sargent, fashion brand head turned publisher of Atmos magazine. As Adele Peters explains in...

Magazines and ads … the two go together like peas in a pod, and the ad-funded model has been a staple of the magazine industry for decades. Yet with the drop in print ad budgets over the past 10 years,...