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Philly Gets Two New Glossies to Love
20 June 2019|Magazine, Print
Philadelphia is a city that loves its print. With new indie bookshops popping up and a good number of niche regional publications and literary magazines, it has a well-earned rep as a city in which print thrives. Now, according to...
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Bringing Paid Subscription Growth Out of the Dark Ages
18 June 2019|Magazine
Adjustable seats. Dean Horowitz writing in Folio: uses this unlikely analogy to help us understand a critical problem in the magazine subscription model of late. “One size fits all just doesn’t work,” Horowitz writes. “Warplanes were once designed to fit...
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Innovators and Outsiders are Revolutionizing what a Print Magazine Can Do
17 June 2019|Magazine
It’s no secret I have a pretty firm answer to the question of what constitutes a magazine. Despite the multi-channel content distribution reality for magazine media brands, a “magazine” is a tangible, concrete, ink-on-paper experience. I don’t see that definition...
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Bauer Media Fires a Shot Across the Bow of the Newsstand Duopoly
13 June 2019|Magazine, Newsstand, Print
In much the same way that the digital ad industry is dominated by the Facebook/Google duopoly, the newsstand distribution model is largely run by two major wholesalers who handle around 90% of retail magazine distribution. This untenable situation has one...
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Fighting Short-termism with the Facts of Modern Print Advertising
12 June 2019|Catalog, Magazine, Print
Short-termism … it’s the practice of concentrating on immediate gains or profits at the expense of long-term security. And some industry experts believe it’s rampant in current ad strategies. “Digital can produce cheap, quick results,” said Helen Bazuaye, global editor...
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The Industry Asks … Again … What’s a Magazine?
11 June 2019|Magazine
Is a magazine essentially a distribution vehicle for a publisher’s content? The debate came to the forefront several years ago when publishers started using the term “magazine media brand” to describe their organizations. As I said at the time, this...
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The Cult of Print – Industry Voices Speak on Why They Love It
10 June 2019|Magazine, Print
Around here we talk a lot about print’s superpowers – those inherent qualities that make print such a unique experience. Clearly print has some distinct properties that have helped the medium last for centuries as part of the human experience....
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Make Your Readers Happy – Forbes’ Not-so-secret Reason Why Numbers are at an All-time High
06 June 2019|Magazine, Print
“Success stems from reinvention during periods of strength, rather than during distress.” That, according to Forbes’ Randall Lane, has been a guiding mantra in the 100-year+ history of the Forbes publishing empire. It’s also why the brand is forging ahead...
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Golfers, Boaters and Survivors – Print’s the Common Thread for Niche Media Brands
03 June 2019|Magazine, Print
What makes a media brand launch an expensive print title when the barriers to entry for digital content are so minuscule? That question was top of mind when Greg Dool of Folio: spoke to three publishers bucking the online-only trend....
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Advertisers Moving to Safer Harbors … in Print
29 May 2019|Magazine, Print
It’s a surge … a resurgence … even a renaissance if you will … of new print magazine titles. And it’s making the marketing industry sit up and take notice. "What magazines have is the pull of consumer engagement. I'm...
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