The world of sports publishing is an always-on, in-the-moment kind of experience on many levels. Instant score updates, apps that give the play-by-play, nonstop commentary on a host of media outlets. For Aaron Stahl, co-founder, editor and creative director of...

The marketing landscape is a multi-channel environment, and the modern consumer journey reflects this. Yet print and web metrics are still tightly siloed, notes Tim Langford in InPublishing, with print’s circulation figures often looking like the loser, as the industry...

We share a lot about the “whats” and “hows” around print marketing – where it’s useful, how to be creative with it, what’s new in the world of print magazines and catalogs. But sometimes it’s helpful to sit back and...

When digital marketing hit the scene, marketers were wild to finally have a way to see, in real-time, performance data. KPI became the new reporting standard, and brands went vociferously after clicks, likes, shares and other forms of immediate, top-of-funnel...

Well hello, Roger. Federer, that is. The tennis star graces the pages of the new print magazine from fashion retailer Uniqlo, scheduled to drop in stores in September. And he looks mighty comfortable doing so, in his role as the...

30,000 words. Every six weeks. From one contributor. That’s the workflow behind Strong Words, an 80-page book magazine about books. “Just over a year ago Ed Needham, former managing editor of Rolling Stone and editor of Maxim and FHM, launched...

https://www.economist.com Social signaling – we all do it to some extent. Some of us post on Facebook about their last vacation. Others sport the latest shoe style or sneaker brand. Others wear their social signal on their wrist, casually flashing...