Print & Digital – Happily So Far Together
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“Both sides were wrong.” That’s the blanket statement recently issued by pseudonymous industry insider D. Eadward Tree. As he explains in a recent Publishing Executive post, the “print is dead” camp and the “digital will never work” side are both...
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The Surprising Stats Behind the Decline in Print Ads this Year
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Samir “Mr. Magazine” Husni has a way of getting down to the root of things; it’s one of the reasons we are such big fans of Husni’s blog here at Freeport Press. As an example, he recently took 16 of...
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Senate Vote Means Net Neutrality May Stay in Place … but Don’t Celebrate Yet
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I believe in doing what needs doing -- regardless of things that are out of my control. I’ve spent the last several years encouraging publishers get to work finding new business models that work, where others were wringing their hands...
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When Science Just Disappears – a Digital Disaster
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Call it the stuff of scientific nightmares. No, we aren’t talking about walkers, incurable diseases or artificial intelligence run amok. It’s much simpler than that – and it actually happened. “Epidemiologist Kay Dickersin joined The Online Journal of Current Clinical...
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A Fresh Way to Look at Your Publishing Channel Mix
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According to Mike Koedinger, founder of independent media company Maison Moderne, the Print Proud, Digital Smart mantra rings true in some highly specific ways. The publisher of Paperjam, the company’s flagship print product, recently spoke to Samir “Mr. Magazine” Husni...
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Hot Off the Press – the 2018/19 Innovation Report
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Wondering what the rest of the publishing world is up to? Then lay your hands on a copy of the 2018/19 edition of Innovation in Magazine Media World Report, just launched this week at the Digital Innovators’ Summit (DIS) in...
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Detox from Digital with the #TravelUnplugged Pledge
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We are tethered to our digital devices like never before. One company aims to change that with a digital detox campaign. According to one travel guide publisher, we all spend waaaay to much time on our smartphones and computers: “…...
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Search is Back as the Top Referral Source
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Well, this is interesting. According to data from Shareaholic, last year marked a turning point in the search vs. social traffic debate. “After a year fraught with terms like ‘fake news,’ and headlines centering around brand safety issues and extreme...
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Thanks, Digital Age, for Making Print Better
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Modern print owes a debt of gratitude to digital, according to Francis McMahon, SVP of the Business Imaging Solutions Group at Canon U.S.A. “With the ‘digital noise’ that clouds our everyday lives, businesses and individuals alike are being forced to...
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Media and Marketing Execs Face their Digital Reckoning
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It was just one year ago that Proctor & Gamble’s Marc Pritchard presented the company’s get-tough plan to his fellow execs at the IAB’s annual leadership meeting in Florida. “The days of giving digital a pass are over,” he said at the...
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