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330-308-3300

What To Expect in Content Marketing in 2015

16 December 201416 December 2014|content, Marketing

[responsive][/responsive]Camille Padilla Dalmau seized a brilliant opportunity last month to hear straight from the source what to expect next year in content marketing. “During the Contently Summit last week, I weaved my way through a sea of content marketers during...

The Essential Role in Your Brand Newsroom

13 November 201413 November 2014|content

[responsive][/responsive]These days the barrier to entry into content publishing is ridiculously low. That’s a terrific thing, and a terrifying prospect. If your company is engaging in brand marketing with content, solid editorial oversight is critical. Yet, maybe because of the...

Kevin Spacey on Storytelling: 3 Keys to Getting it Right

07 October 201407 October 2014|content, Marketing

Kevin Spacey got a standing ovation when took the stage at least month’s Content Marketing Institute. “But why was Spacey at a marketing conference, you ask? Good question,” writes Mark Jones in CMO By Adobe. “The word on the conference...

The Digital Newsstand Needs to Recognize Its Real Rivals

29 September 201429 September 2014|content, Magazine, Newsstand, publishing

[responsive][/responsive]The digital newsstand has failed to deliver on the lofty expectations of just a few years ago. We reported back in August that this revolution will not be tabletized, and we were proven right again during the iPhone 6 launch....

Forbes Speaks on Content Marketing

26 September 201426 September 2014|content, Marketing

Content marketing is one of those terms bandied about so often it’s easy to gloss over what it really means. Joshua Steimle in Forbes is aiming to clear up the mystery, citing Content Marketing Institute’s definition: “Content marketing is a...

Tales of the City to Launch Online and In Print

25 August 201425 August 2014|content, Print, Website

[responsive][/responsive]How does one compete in the high stakes world of fashion retailing? If you are Warehouse, you do it with a three-year commitment to content, both digital and print, according to Jennifer Faull in The Drum. “Warehouse has launched an...

Death to Content: Long Live the Editor!

25 August 201425 August 2014|content, Editorial

[responsive][/responsive]Look at any good size marketing department and you’ll probably find a content marketing manager, an online content developer, copywriters and such, but what about a professional editor? That role, or what passes for that role, is often handled by...

Wearable Tech and the Future of Content

07 August 201407 August 2014|content

As brands of all stripes become content publishing companies, they’ve adapted to the changing tech landscape by using responsive design for smartphones, micro blogging content for social feeds, tablet versions of their magazines and a host of other considerations. What’s...

Shut Off the Noise with Print

28 July 201426 August 2021|content, Print

There are countless distractions on every digital screen. Even as I write this post, I've stopped to check email, gotten a text message about a thunderstorm heading my way, and waited out two video ads to get to the story...

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