Audi fired the opening salvo back in 2006 with a larger than life slam to BMW, and Juggernaut Advertising lobbed a high-stakes tactical response on behalf of the local Beamer dealer. Since then the game has waged high over the streets of Santa Monica. The 2012 addition of a tethered... read more →
Aug
30
Aug
29
Forbes Magazine is a bastion of content; data rich, insightful and often full of actionable information for the business world. Their single copy sales rose 4.3% in the first half of this year, during a period that saw their competitors’ sales slump by 15%. “Clearly,” according to Forbes’ Lewis DVorkin,... read more →
Aug
28
Trying to be all things to all people on all channels is a recipe for social dilution and burn-out. Some publishers are going the other way and choosing one primary social channel that is a good match for their content, their audience and their engagement style. Foilo: provides a great... read more →
Aug
27
As we wrote previously, we believe that the QR code is likely at the end of its useful life. More experience-rich forms of augmented reality, though, are just coming into their own. Take Ikea. Their 2014 catalog allows potential customers to “see” any of their products in their own... read more →
Aug
27
QR codes have failed to deliver a rich and engaging user experience. Or, put in less delicate terms, “A lot of the experiences have been crap,” according to Patrick Aluise of Blippar. Harsh words from someone who makes his living with this imaging recognition technology. Having used them, I can’t... read more →
Aug
26
The reason behind the current ailing newsstand model is debatable – cost of single copy vs. subscription prices, ineffective retailing decisions, even the so-called “mobile blinders” phenomenon. Fixing the issue requires a deep dive into the entire consumer channel experience. In his recent post “The American Newsstand: The Solution, in... read more →
Aug
26
“Thumping in at 430 pages, the September issue of Vogue is the largest since the financial crash of 2008,” states The Guardian’s Josh Halliday enthusiastically in last week’s Media Blog. “More significantly,” Halliday continues, “it carries more advertising than any edition in the past five years, with 272 pages bought... read more →
Aug
21
As more print publishers embrace a digital content curation and creation strategy, it might help to understand why a traditional content model will ultimately fail in the digital sphere. And knowing that can help us understand the shift required by publishers trying to make a buck online. As ad revenue... read more →
Aug
21
It’s official: Grandma is on Facebook. The number of adults who regularly use social networking sites has skyrocketed since 2005, and the 65 and older age group is showing remarkably fast gains over the past few years, according to Folio:’s Arti Patel. A new study by the Pew Research Center’s... read more →
Aug
20
Technology is rapidly evolving in a way that may force us to let go of our computer screens. And that may mean more publications will ultimately be read in…print. While the publishing industry has been frantically adapting to the impact of digital readership, advances in technology may actually make these... read more →