Jun 17
Jun 17

Ironic Viral Success for Social Media Film

If you’ve been on Facebook, LinkedIn or Twitter recently, you’ve no doubt seen it. It’s a short and sweet video called “Look Up” that has captivated millions of viewers with its message of reengaging with the real world. “In the connected age we’re more connected that ever. That’s the message... read more →
Jun 17

Only One in 10 Pay for Online News

We’re sure it seemed like a brilliant idea when implemented: Stop printing newspapers, save tons of money on production costs, and simply charge your readers to view the news online. And why wouldn’t it work, they thought? If people are willing to pay for news in print, why wouldn’t they... read more →
Jun 16

Why Direct Marketing Catalogs Are Worth It

Last week Michael Fernandez of Advertising Age stated that print catalogs are outdated and marketers should “stop printing them and join the digital age.” Specifically, he says “Companies need to quit hiding behind false claims and old ways and adopt more creative and sensible ways to reach and influence customers.” Seems... read more →
Jun 16

5 Reasons Print is Making a Comeback

And the comeback story of the year goes to: Print magazines! Far from wallowing in the old “demise of print” story, print magazines are hot this year and on pace for almost twice as many launches this year than last, according to Herbert Lui in Contently. Lui cites first quarter... read more →
Jun 12

Does On-Demand Catalog Printing Make Sense?

Technology advances are driving our industry like never before. The reality is that our customers consume content in digital, electronic and print channels without giving a thought to what silo they are in. So it makes sense that technology will propose solutions that cross those boundaries as well. And many... read more →
Jun 12
Jan 27

Facebook Muddies the Ad Waters

We’re confused, guys. Facebook’s recent announcement about the demise of Sponsored Stories means that “[Facebook] is shifting away from doing the heavy lifting of creating interest in ads and instead assuming the traditional media role as a provider of a large audience,” according to John McDermott in Digiday. Per Facebook,... read more →