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Two Magazines, One Brand – a Look at 1843
26 March 2019|Magazine, Print
The Economist is one of the fixtures in the magazine industry; they’ve been around in one format or another since 1843. So it was fitting that they named their spin-off title 1843 when it launched in 2016. At the time,...
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PuIizzi to Print Panners: Bite Your Tongue
25 March 2019|Marketing, Print
“Bite your tongue.” That’s the basic reply from Content Marketing Institute’s Joe Pulizzi when people tell him that print magazines are irrelevant. “No content distribution type ever really dies,” Pulizzi wrote in LinkedIn last week. “It only changes. Vinyl albums...
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Hit the Road to Adventure with our Free Friday Fonts
22 March 2019|design
However you use these two fonts, you’ll bring a fresh spirit of high adventure to your design.First up is Westfalia. This gorgeous hand-painted brush font from the design shop Rambler Creative lends a hand-drawn feel that’s just unstructured enough to...
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Fresh Data on Direct Mail to Help Make the Sale
21 March 2019|Marketing, Print
As print’s place in the multi-channel marketing strategy evolves, so do the questions our sales teams and our customers have. Earlier this week I shared my thoughts on D. Eadward Tree’s excellent post “8 Ways Media Sales Reps Can Increase...
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When It’s Time to Stop Scrolling
21 March 2019|Social Media
“Is there a more precious commodity than time?” asks Jacqueline Handman writing in Tiny Buddha. “It’s the currency of life; the most basic finite resource, and we have a responsibility to spend it wisely. It’s up to us each individually...
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If a Like is So Valuable, Why are They So Cheap?
20 March 2019|Digital, Social Media
There’s a video making the rounds that making a lot of online marketers and the brands who hire them uncomfortable. “Like,” posted by Field of Vision, is an 8-minute long video with a powerful message for marketers (see below). Directed...
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Two Stunning Indie-inspired Magazine Redos
19 March 2019|design, Magazine, Print
There’s so much to love about print magazines. The feel of the stock, the smell of the ink, the way a deep read in print draws you in. Part of the standout experiences in print magazines is, of course, the...
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What’s In Your Print Quiver?
19 March 2019|Marketing, Print
The always illuminating D. Eadward Tree remembers “the good old days, say, about 2015, when ad agencies had separate media-buying teams for print and digital,” he writes in Publishing Executive. This specialization, he notes, usually broke down along these lines:...
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Wired is Still Putting Out a Print Magazine …and It’s Still Fantastic
18 March 2019|Magazine, Print
Last year we wrote about Wired, the print magazine that targets a decidedly digital audience. At the time, Wired’s new EIC Nick Thompson was asked by Recode Media’s Eric Johnson about the future of the magazine. “Will Wired still be...
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A Salted Dream for This Week’s Free Font Friday
15 March 2019|design
Designers take their task seriously (and we thank them for it) but sometimes fonts like these walk by and just make the day more awesome. First up is Chlakh, the perfect font for retro anything – logos, badges, labels, t-shirts,...
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