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Print, Connect, Engage – the Rise of Branded Magazines
22 August 2019|Advertising, Marketing, Print
In the early days of the web, content was how people found their audience and dominated their niche. For Content Marketing Institute’s Joe Pulizzi, he sees echoes of this in today’s branded print magazines. “It’s almost like the early days...
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Now Tweet This — No More Third-Party Data on Twitter
21 August 2019|Social Media
Twitter just announced it will begin blocking third-party data providers from their platform and will require advertisers to provide their own consumer data for ad targeting, according to Garett Sloane writing in AdAge. “On Wednesday, Twitter said it would stop...
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30,000 Words, One Contributor, One Incredible Magazine
20 August 2019|Magazine, Print
30,000 words. Every six weeks. From one contributor. That’s the workflow behind Strong Words, an 80-page book magazine about books. “Just over a year ago Ed Needham, former managing editor of Rolling Stone and editor of Maxim and FHM, launched...
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Is Your Publication Coffee Table Worthy?
20 August 2019|Magazine, Print
https://www.economist.com Social signaling – we all do it to some extent. Some of us post on Facebook about their last vacation. Others sport the latest shoe style or sneaker brand. Others wear their social signal on their wrist, casually flashing...
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Time for Some Schooling around Paper, Kids, and the Environment
20 August 2019|Paper, Print
Parents and kids prefer paper for learning; that much is clear when you look at the results of this year’s Paper and Productivity Learning report, based on the answers of more than 3,000 parents of school-aged children in Canada and...
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Gimme One … Two … Three … Reasons to Market in Print
19 August 2019|Marketing, Print
“Give me one good reason why I should market in print.” Anyone selling marketing and advertising services … either as ad sales or just selling the idea to your boss … has probably heard this challenge, in some form. And...
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Vintage or Retro – Take Your Pick with these Free Fonts
16 August 2019|design
For some people, throwback means funky retro. For others, it’s soft vintage. Either way, you’ve got some great design options. Take Brownhill Script, for example. Made of soft strokes, this beautiful script font by Faisal Tanjung is perfect for branding,...
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Kids and Screen Time — The Dangers are Real
15 August 2019|Digital
“Don’t sit so close to the TV … you’ll ruin your eyes.” That was the mantra a lot of us heard growing up, as kids were plunked down in front of the TV so our parents could get some peace....
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Just One in Five Consumers Say They Trust Sponsored Content
15 August 2019|Advertising, Digital
It’s been a while since we’ve talked about native ads, aka sponsored content. It was big news a few years ago as publishers were searching for new revenue models. Back in 2016, the Content Marketing Institute’s Joe Pulizzi shared his...
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Just One in Five Consumers Say They Trust Sponsored Content
14 August 2019|Advertising, advertorial, content, Digital
It’s been a while since we’ve talked about native ads, aka sponsored content. It was big news a few years ago as publishers were searching for new revenue models. Back in 2016, the Content Marketing Institute’s Joe Pulizzi shared his...
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