freeportpressd, Author at Freeport Press

Publishers are Not Happy about Google Ad Metrics Report

05 September 201909 November 2021|Advertising, Digital

Finally.We’ve known about Facebook’s dodgy metrics for ages now. But Google somehow seemed to remain above the fray.The party’s over.“Google’s recent research showing that publishers stand to lose 52% of programmatic ad revenue if they can’t use third-party cookie ad...

How to Innovate when the Ground Shifts Underneath You

04 September 201904 September 2019|Advertising, Digital

Does it feel like things moved way too fast during media’s digital disruption? Well hold on, because one industry expert believes change is only going to accelerate. “The media landscape is changing rapidly and media owners need to be aware...

Beyond the Click – Measuring the Real Impact of Your Marketing Campaigns

03 September 201903 September 2019|Magazine, Print

When digital marketing hit the scene, marketers were wild to finally have a way to see, in real-time, performance data. KPI became the new reporting standard, and brands went vociferously after clicks, likes, shares and other forms of immediate, top-of-funnel...

Lets Fly to the Moon with Two Fantastic Free Fonts

30 August 201930 August 2019|design

Looking for something unique? We are happy to present two unusual and graphically pleasing fonts this week. First up is Milea, a handwritten brush font, done in script with natural dry brush strokes. It’s perfect for everything from book covers...

Hey Uniqlo, We See You Out There with your Print Magazine

29 August 201929 August 2019|Magazine, Print

Well hello, Roger. Federer, that is. The tennis star graces the pages of the new print magazine from fashion retailer Uniqlo, scheduled to drop in stores in September. And he looks mighty comfortable doing so, in his role as the...

What 10 Years of Neuroscience Tells Us about Our Brains on Print

28 August 201928 August 2019|Advertising, Digital, Print

It’s been 10 years since Millward Brown published the groundbreaking report “Using Neuroscience to Understand the Role of Direct Marketing.” At the time it drew a lot of attention. Many marketers, committed and dug in to being part of the...

The Counterfeit Culture inside Amazon’s Bookstore

27 August 201910 November 2021|Print

Ever wonder how there can be so many sources and editions for the books you want to buy? Sure, there is any number of used booksellers out there. But what about brand, spanking new copies? According to Porter Anderson in...

What the Personality Cult of Niche Publications Can Teach Mass Market Brands

26 August 201926 August 2019|Magazine, publishing

As the age of mass-market gives way to special interest everything, big-name publishers are learning some potentially game-changing lessons from the niche side. At the heart of the lesson is this simple truth: no matter the size of your audience,...

Blurred Lines and Innovation …. The Heart of Print’s New Reality

26 August 201926 August 2019|Digital, Magazine, Print

To thine own audience be true. That’s been our mantra since the early days of the digital disruption. We joined industry voices in encouraging publishers and media brand to think “audience-first,” rather than blindly following the digital trend. This measured,...

Unspoiled, Fresh and Cool … This Week’s Free Font is Pristine

23 August 201923 August 2019|design

Pristine. The name (almost) says it all for this week’s free font. This premium script font by Graphic Pear’s G. Senzana has a cool, slightly rough and modern handwritten style that’s perfect for signs, logos, posters and video graphics. Download...

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