From Google with Love (and Grins) …. a Paper Phone
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Google’s Experiments division has launched an app designed to make it possible to leave our phones at home, one day at a time … and still have what you need from your phone close at hand. “A lot of people...
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7 out of 10 Customers Did This Before They Bought
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The first of them are in the mail stream … the holiday catalogs. Some are old friends, like the outrageous Neiman Marcus fantasy catalog. Others are new entrants, like the toy catalogs from Amazon and eBay that debuted last year. ...
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Why We’re All Marketing to Five Generations at Once
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With Baby Boomers staying in the workforce longer and Gen Z being the first “fully digital” generation at work, B2B marketers have a tricky challenge. Effectively marketing across five generations – Baby Boomers, Generation X, Millennials, Gen Y and Gen...
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Indie Magazine SOFA Gives Gen Z what they Really Want
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“You mean it’s going to be a real print object?!?!” That was the reaction SOFA founder and publisher Ricarda Messners got from her 16-year-old co-publisher of an upcoming issue of the youth culture magazine. For Messners, it encapsulates what Gen...
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How to Help Your Customers Fall in Love with You
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Eat, print, love. That’s a perfect name for this website, created “for the love of print” and billed as an inspirational resource “for all things print, paper and design.” I just read a post from their blog that beautifully echoes...
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Indulge Yourself in These Luxurious Free Fonts
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Belinda, from Bulgarian design house VP Creativeshop, is ideal when you need an elegant signature-like script font for branding projects, package design, headers or as a stylish overlay to a background image. Just the right mix of style and substance...
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The Stack Interview with Record Culture Magazine
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Love vinyl culture? Then you may be a fan of Record Culture, a relatively young print magazine that lauds vinyl and everything surrounding it. Stack founder Steve Watson recently interviewed Editor-in-Chief Karl Henkell about his magazine, which visits vinyl lovers...
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Can Your Editorial Team Flow from Print to Digital?
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As niche magazine brands make the shift to multi-channel publishers, the editorial staff often has to realign. In these days of leaner content staffs, that means print writers may find themselves working on digital content as well. Is this a...
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Magazines Really Are a Big Deal for Your Audience, and for the Brands Looking to Engage Them
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“National news is the voice of the nation; new age publications represent people; local press stands up for community. This is invaluable content.” This statement opens an article in Campaign focused on understanding why magazines matter. The brand recently launched...
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Highlights Magazine – Innovating by Staying the Same
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Highlights, the long-time favorite magazine of kids, remains a successful print publication. Yes, they are innovating with digital channels, including online clubs, digital-only subscription content, and a “talking pen” designed to help young Chinese readers learn English. Yet the key...
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