freeportpressd, Author at Freeport Press

Generation Z Swings the Pendulum Back to Reality

19 November 201919 November 2019|Print

They are quickly approaching 40% mark of all U.S. consumers and will number close to 73 million strong in a year or so. Nope, they aren’t Millenials, they are Generation Z, sometimes called Millenials 2.0. And for brands that are...

Substance and Meaning – the Key to Luxury Print

18 November 201918 November 2019|Magazine, Print

For the lucrative luxury market, the idea that print is out of fashion has never felt more outdated, according to Print Power. The stats themselves prove this to be true: 55% of luxury brands’ advertising spend will go to print...

Everybody Chill, It’s Free Font Friday

15 November 201915 November 2019|design

It’s hard to stay chill when you’re a design hipster. What with deadlines, client demands, Twitter … When it all gets to be too much, reach for these free fonts and relax. Chillout is a script font by Ydhra Studio...

A Deep Dive into the Plundering of the American Media

14 November 201914 November 2019|Advertising, Digital

The media business is in the toilet. That’s the opinion of Ryan Cooper in The Week, as he relates the current state of the news media. “Despite the relatively strong economy, thousands of journalists are being laid off every year...

What London’s Top Stock Tells Us about Digital Ads

13 November 201913 November 2019|Magazine

The top performer on London’s main market this year has risen a whopping 200 percent year to date. If you had to guess what sector it’s in, you might say information technology, real estate, or health care, all booming sectors....

Why DTC Brands are Loving Catalogs Again

12 November 201912 November 2019|Catalog, Print

Credit: Micheile Henderson via UnSplash Call it B2C or DTC, direct to consumer marketing is back in print with gusto. “While catalogs might seem to be dated and expensive, the reality is there has been a huge resurgence in direct...

I Just Got My Amazon Toy Catalog … Here’s What I’ve Learned

12 November 201912 November 2019|Catalog, Print

It’s here. My Amazon Toy Catalog, pleasantly thick with a high-quality matte cover, just hit my mailbox a few days ago. The first thing I noticed flipping through is the sticker page inserted inside, making it easy (and totally fun)...

Bauer Media Proves You Can Still Thrive in Print Magazines

11 November 201911 November 2019|Magazine, Print

Innovation often leads the news in the magazine business. We like to share stories of publishers finding new revenue models that leverage the cross-channel consumer path. That doesn’t negate the fact that some publishing brands are doing just fine, thank...

Wandering into the Future on Free Font Friday

08 November 201908 November 2019|design

Looking for something beyond the norm? This week we bring you two fonts that absolutely pop. First up is Halfomania, a free font from Azer Nesib in Azerbaijan. This futuristic sans-serif design is reminiscent of neon, yet has a distinctly...

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