Print is “Thriving” in Wider Publishing Ecosystem
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Tech is increasing its presence in all aspects of the modern consumer’s life. From smart speakers to podcasts to app usage, the pace of adoption seems relentless. Yet at the same time, 60-80% of all publishers’ revenue is still generated...
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Print’s Fine  Thanks;  It’s Social Media that Marketers are Worried About
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Two years ago I made some observations on how weird things were getting in social media land. At the time, brands were just starting coming to terms with misleading video metrics on FB when the whole YouTube scandal hit. This...
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Condé Nast Brings an Italian Staple to the Table in Print
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Call it the new European Invasion if you will. As Samir “Mr. Magazine” Husni reports, the British legacy brand The Spectator is once again available in the U.S. This has been followed closely by an Italian classic coming to our...
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Mr. Magazine and the “Lose Yourself” Experience
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As the American magazine industry approaches its 300th year in 2041, Samir “Mr. Magazine” Husni has a thought or two to share. “I know it may be disappointing to some of you that my forecast for the next 22 years...
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A Teenager Takes on the Auto Show Brochure
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“When salespeople cannot have a deep, business card exchanging discussion with every individual who comes by, the quality of print speaks volumes.” These might sound like the words of a sales veteran with years of experience engaging prospects. They were...
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Julietta is Ready to Rumble for our Free Font Friday
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Who needs Romeo when we’ve got Julietta Messie? This elegant script brush font is perfectly suited for designing greeting cards, postcards, and invitations. The free version of the font is limited to personal use only. Download from Behance. While Julietta’s...
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A Delicious Recipe for Baked-in Customer Engagement –  Print, Text and Email
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Regardless of what you are selling, there are two things to remember about today’s consumer audience: we check our mailboxes just about every day; and we like supporting local businesses. For Sandy Hubbard writing in Print Media Center, this was...
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A Tale of Two Publishing Models
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You could say that this century so far has been the best of times and the worst of times for publishers. On the one hand, we have tremendous audience reach made possible by social media and digital content distribution. On...
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The Rise and Crash of Social Media News Cred
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Well, that escalated quickly. According to a new study from the Pew Research Center, people are wary of the role social media plays in delivering the news, on a platform that is less than 15 years old. Yet “[i]t took...
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The Shortcut to Happiness Lives in a Magazine
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We all want to be happier. Entire industries are dedicated to helping us find ourselves, live fuller lives, and ultimately be a better-adjusted version of ourselves. Looking for a short cut? Pick up a magazine. According to an article in...
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