freeportpressd, Author at Freeport Press

The Slow Marketing Movement in 2015

16 January 201516 January 2015|Marketing

In our business we work with a lot of magazine people: writers, editors and artists who work weeks and months out on the stories they create. They take the time to dig deep and gain insights, providing their readers with...

If Only…Dead Tree Edition Gives Predictions for 2015

15 January 201515 January 2015|Magazine, publishing

[responsive][/responsive]A slightly giddy D. Eadward Tree has finally joined the ranks of prognosticators with his predictions for publishing in 2015. And boy, are they doozies. “When glancing at my article in the current issue of Publishing Executive, I had a...

Revisiting the Pitchfork Review One Year Later

15 January 201515 January 2015|Digital, Magazine, Print

It’s been just over a year since Pitchfork – a web-based music news and review site – launched its quarterly print publication The Pitchfork Review, stating “We've always been huge fans of the print medium. The Pitchfork Review will allow...

MailChimp or Constant Contact – Does It Matter?

14 January 201514 January 2015|Marketing, Website

[responsive][/responsive] It’s not exactly an epic battle, but for businesses trying to decide on an email marketing solution the choice can be tricky. So, which is it? MailChimp, with its adorable little hat-wearing mascot, or Constant Contact and their smooth...

What Do All Those Eyeballs See When They Look at Your Marketing?

14 January 201514 January 2015|Marketing

We’ve heard the advice before: Embrace a multi-channel marketing strategy that includes digital, traditional and indirect routes to engage customers. It’s a sound strategy, and Ron Stein does a good job of breaking it down in this article in Florida...

Why Going Paperless Won’t Help the Forests

13 January 201513 January 2015|Paper

[responsive][/responsive]Save trees, save the earth. It’s a rallying cry for good stewardship that has been usurped by the digital billing industry. And it’s doing a huge disservice to the forests they claim to help save through their greenwashing campaigns. As...

7 in 10 Say Print is Critical to Retail Strategy

13 January 201513 January 2015|Advertising, Marketing, Print

[responsive][/responsive]With all the choices now in how to advertise to consumers, it’s not surprising that retailers have adopted a multi-channel approach. Leveraging digital touch points in the sales cycle makes sense for anyone doing business is this connected age. Yet...

Once Upon a Time at Airbnb

12 January 201512 January 2015|Magazine, Print

When Airbnb launched its print magazine last fall, we applauded. To us, the reasons for branding out with this kind of content were self-evident and confirmed what we were seeing among other digital-first companies launching print titles. While it’s evident...

Mr. Magazine Says Think “Audience First” This Year

12 January 201512 January 2015|Advertising, content, Magazine, Marketing

[responsive][/responsive]“If you can look into the seeds of time, and say which grain will grow and which will not, speak then unto me.” This quote from William Shakespeare is a fitting beginning to this piece from Samir Husni, aka Mr....

10 Hot Sites for Website Designers

09 January 201509 November 2021|design, Website

Inspiration is a funny thing.Creative professionals never know when, where or how that next big idea might hit, so we are always looking to share resources that might help light the fire. Today we are happy to highlight Adam Ladd’s...

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