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10 Facts About Print That Mean Business
27 January 2015|Print
We’ve been talking a lot about the shift in understanding of omni-channel marketing, with print and digital co-existing and working in tandem to drive business. Yet it can still be a tough sell to include new print initiatives in your...
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(Insert Name Here) is Bringing Printing Back
26 January 2015|Catalog, Print
J.C. Penney is set to relaunch their print catalog this spring, after the retail giant shut down the “Big Book” in 2009.  According to Suzanne Kapner in the Wall Street Journal, the decision was made “with data showing that many...
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Catalogers, Are You Making These Big eCommerce Mistakes?
26 January 2015|Catalog, Website
[responsive][/responsive]We see it a lot: A company puts out a great catalog, then seriously drops the ball making the connection between the mailed piece and the ecommerce process at their website. It’s frustrating and costly, and can be avoided if...
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Designers Create Hilarious Product Packages
23 January 2015|design
[responsive][/responsive]Packaging design is an art form unto itself, connecting us with real emotion to what hides inside. “During our childhood, we used to receive gifts in a big box wrapped with fun paper,” writes Mirko Humbert in Designer Daily. “More...
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On Point Rant for the Day: Print Ain’t Dead!
22 January 2015|Magazine, Print
As one of the largest industries in the world (bigger than the auto industry in sheer number of employees), print is far from dead says Bob Sacks in Media Vent. “Did you know that print is a $640 billion dollar...
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Why Nobody’s Going to Be the Netflix of Magazines
21 January 2015|Apps, Digital, Magazine
Massive and unfettered consumption of digital media is so prevalent it’s spawned its own memes. Binge watching is a thing; it has its own Twitter hashtag. And music fans have become their own station producers with unlimited access to just...
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10 Must-Dos to Get Your Magazine App Discovered 
20 January 2015|Apps, Digital, Magazine
“Everyone who creates a website or launches an app secretly believes the old Field of Dreams quote: ‘If you build it they will come.’ As the digital magazine industry has learned over the past four years, this is not the...
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Print Book Sales Grow as E-book Sales Dip
20 January 2015|Print
[responsive][/responsive]Earlier this month we reported that for books, print is making a comeback (based on figures from Nielsen BookScan and reported by Publisher’s Weekly). We noted that print books significantly outsold e-books in the first half of last year, further...
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Advertisers Ask “Where’s the Print?”
19 January 2015|Advertising, Magazine, Print
[responsive][/responsive]Well, that didn't take long. After announcing in 2012 that it was scrapping its print edition, T.H.E. Journal has announced it will begin publishing again in print this month, writes Michael Rondon in Folio:. “When the decision was made to...
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The 3 Ps of the USPS Rate Hikes: Parcels, Presorts and Periodicals
19 January 2015|USPS
[responsive][/responsive]“Just in the nick of time, the U.S. Postal Service filed price increases averaging nearly 2% late Thursday on most mail except Forever Stamps,” writes D. Eadward Tree last week. The biggest rate jumps are going to hit businesses in...
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