freeportpressd, Author at Freeport Press

12 February 201512 February 2015|Magazine

[responsive][/responsive]More evidence that quality print titles can thrive in a multi-channel world: Net-a-Porter’s early success with their Porter fashion title, launched one year ago. “The luxury online retailer NET-A-PORTER launched a magazine one year ago, PORTER, and today was able...

Waiting to See on Digital Circulation Rates

11 February 201511 February 2015|Digital, Magazine

[responsive][/responsive]Is the growth of digital magazines really slowing down across the board, or are there other factors in play here? That’s the question posted by D. B. Hebbard in Talking New Media, who notes that the data from AAM is...

Why Skymall Failed (Hint: It Wasn’t the Yeti Garden Statue)

10 February 201510 February 2015|Catalog

[responsive][/responsive]Frequent flyers have their products memorized – my favorite is the spider vacuum – but the iconic Skymall catalog has gone the way of hot meals in coach. The parent company filed for Chapter 11 last month, and the Internet...

What’s Different About Catalogs Today

10 February 201510 February 2015|Catalog

[responsive][/responsive]Most of us remember the J.C. Penney “Big Book” or the Sears catalog. Those behemoths sat, dog-eared and marked-up, for months on side tables. As kids, we cut out pictures for our letters to Santa Claus, in much the same...

Up In the Air with the New Postal Rates

09 February 201509 February 2015|USPS

Nearly three weeks after the U.S. Postal Service proposed hiking most postal rates, mailing experts and regulators can’t figure out what the proposal means, notes D. Eadward Tree, who illuminates seven mysteries of the new postal rates. Largely incomplete, the...

A Magazine By Any Other Name…

09 February 201509 February 2015|Magazine

[responsive][/responsive] If the “view from the top” is to be believed, the magazine industry has successfully retooled itself to reflect the realities of digital content and ad revenue quite nicely. According to Caysey Welton in Folio: an impressive panel of...

What Works in Digital Cover Design?

06 February 201506 February 2015|Apps, design, Magazine

[responsive][/responsive]One of the criticisms we hear of replica digital magazines is that they don’t leverage any of the interactive benefits of digital but simply recreate the print magazine. Readers aren’t loving this solution, and simply reproducing the print magazine cover...

Tech-Savvy Teens Still Prefer Print

04 February 201504 February 2015|Print

[responsive][/responsive]Born with technology at their fingertips, today’s teens are truly digital natives, learning to speak the language of social media and digital discovery as easily as learning to talk. Yet, somewhat surprisingly, they prefer to read books in print according...

Dropping Tablet Sales a Positive Sign for Print Magazines

04 February 201504 February 2015|Apps, Digital, Magazine

[responsive][/responsive]The shiny new technology was supposed to revolutionize the magazine industry. When Apple introduced the iPad in 2010, magazine apps were positioned as the “next big thing” and most publishers felt compelled to push out replica versions or reimagined titles...

Prev 1 2 … 209 210 211 212 213 … 238 239 Next