330-308-3300
Contact Us
Three Entrepreneurs on Why They Kickstarted Print Magazines
20 March 2015|Magazine, Print
Among the changes in the business landscape the past several years is a growing use of crowdfunding site Kickstarter to launch entrepreneurial projects, including print magazines. [responsive][/responsive]Cobus Heyl of FIPP notes that “it is interesting to find independent magazine media...
continue reading
Holiday is Back in Print, After 37 Years
20 March 2015|Magazine, Print
[responsive][/responsive]The travel industry and the travel writing industry have always had a symbiotic relationship, notes Jeremy Leslie in Svbscription, “each funneling business and inspiration to the other.” “For travellers – even armchair ones – travel magazines have been a vital...
continue reading
How Free Equals $15 Million
19 March 2015|Magazine, Print
[responsive][/responsive]Question: How can a magazine bring in more than $15 million in one year without charging readers a dime? Answer: Give it away -- but only to the right people. When Stylist magazine launched in 2009, it was something of...
continue reading
Why Journalists Are Not Happy These Days
19 March 2015|content, Editorial
[responsive][/responsive]The hallmark of good technology is that it makes our lives easier, more enjoyable and therefore makes us happier. So why are so many journalists saying that working in this digital tech-heavy age is harder than ever? “According to the...
continue reading
Magazine Readers Have Little Appetite for Binge-Reading Buffet
18 March 2015|Digital, Magazine
[responsive][/responsive]First there was Next Issue, then came Magzter, both offering subscription-style all-you-can-binge digital magazines.  And the magazine reading public was not impressed. “It is an idea that, on the surface, sounds like a sound business model that would appeal to...
continue reading
For Startups, Print is the New Print
18 March 2015|Magazine, Print
[responsive][/responsive]"We don't see it as advertising. We see it as a product -- an extension of the brand." So states Ethan Song, co-founder of menswear start-up Frank & Oak, in an interview with CNN Money’s Sara Ashley O’Brien about the...
continue reading
Print is Alive, and That’s a Fact
17 March 2015|Print, publishing
It’s probably superfluous to even mention this, given recent success stories like Porter and Monocle and marketers’ continue love of print. But let’s reiterate, folks: Print is not dead. So says Imagine Publishing exec Damian Butt in an interview with...
continue reading
Print Leads to Purchase for Porter
17 March 2015|Magazine, Marketing, Print
[responsive][/responsive]Print sells. Just ask Net-a-Porter VP Tess Macleod-Smith, interviewed by MagWorld in Fipp.com. The article notes the one-year anniversary of Porter magazine, launched to be a fully shopable fusion of fashion and content for the brand’s e-commerce customers. “The thinking...
continue reading
PRC Orders a Do-Over from USPS
16 March 2015|USPS
[responsive][/responsive]No, no and no. That pretty much sums up the Postal Regulatory Commission’s response to the USPS’s proposed rate adjustments in an order that was handed down on March 6. “The Postal Regulatory Commission (PRC) has returned proposed rate adjustments...
continue reading
Monocle Says Phooey to Digital
16 March 2015|Digital, Magazine, Print
[responsive][/responsive]Tyler Brûlé pulls no punches. As founder and editor-in-chief of high-end lifestyle magazine Monocle, Brûlé unapologetically eschews social media for his highly successful brand. “It’s great having lots of likes and lots of followers, but you have to wonder what...
continue reading