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Shocker: Facebook is Making Money on Your Content…and You’re Not
31 August 2016|content, Magazine, publishing, Social Media
“Note to magazine-media executives: Social media clearly is a fabulously innovative 21st Century town square, but it’s not altruistic.” – Tony Silber, Folio:  When Facebook announced yet another change to their publisher policies this month, the indignation was palpable, as...
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Proof the Book Industry Is Just Fine, Thank You
30 August 2016|Print
“People of all ages are walking into the bookstore or going onto Amazon and putting [print] books in their virtual/real-life shopping cart.” We said it as far back as 2013, which we called “the year print wouldn’t die.” At the...
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September Lands with a Thud
30 August 2016|Advertising, Magazine, Print
An inside look at the weighty issue of the September titles and what it tells us about fashion advertising. You know it’s September when the all-important fall fashion issues hit the newsstand. And they are hitting this year with a...
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Optimism Reigns inside Magazine Industry C-Suites
29 August 2016|Magazine
Most magazine-media execs are anticipating solid revenue growth this year as they focus on adapting to changing consumer habits. Want to know how an industry’s really doing? Just ask the leaders who live and breathe it every day. Folio: did...
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Print Holds Court in the Cross-platform Ad Landscape
29 August 2016|Advertising, Digital, Mobile, Print
While “cross-platform” is undeniably a buzzword, this data shows that brands are not all that into multi-channel campaigns. “Cross-platform is THE new buzzword, but how integrated is advertising really?” MediaRadar posed this question in May in its post, “How Integrated...
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Print vs. Digital: How We Really Consume Our Magazines – 2016 edition
28 August 2016|Uncategorized
An Honest Look at State of the Magazine Industry — Summer 2017  - posted 8/3/17 Freeport Press promoted a 7-question survey to a variety of magazine readers in the North America - demographics chart below. The survey was open for...
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Swarovski & Condé Nast Partner on Salt
25 August 2016|Magazine, Print
We’ll all feed our inner dragons with this title from the iconic crystal brand, now set to publish through its partnership with Condé Nast. Attention bright and shiny thing lovers. Salt, the glittery print celebration of all things crystal from...
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Survival Rates and the State of the Magazine Industry
25 August 2016|Magazine, Print
More new magazines are surviving longer than they were ten years ago…is it time to start celebrating? Behind every stat there’s a story. Samir “Mr. Magazine” Husni keeps a careful eye on magazine publishing stats, faithfully noting the number of...
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Eyes Wide Shut to Digital Ads
24 August 2016|Advertising, Digital
Most digital ads are never displayed; even when they are, only a tiny fraction is actually viewed.  Here’s what digital advertisers can learn from print. It’s no secret that the digital ad industry is rife with fraudulent traffic and viewability issues....
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How to Find Those Upscale Consumers
23 August 2016|Magazine, Print
Looking for that affluent audience? Turns out they’re busy reading magazines. For brands looking to connect with well-educated and well-to-do consumers, they should look no further than magazines to find them. “The quintessential subscribers to printed American consumer magazines are...
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