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Keep that Golden Egg-laying Goose Happy
10 October 2016|News, Paper, Print
Pursuing a print strategy with long-term potential makes more sense that focusing on short-term revenue, no matter how tempting that immediate gain looks. News publishers faced with declining newspaper sales have resorted to any number of strategies to keep their...
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Rocking the Recent Music Titles
07 October 2016|Magazine, Print
“Don’t know your bluegrass from your elbow?” These magazines might help sort it all out. Okay, music fans, here’s one for you: What do Neil Young, Radiohead’s Thom Yorke and The Smiths all have in common? They all grace recent...
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Attention Type Designers: Entry Deadline Approaching
07 October 2016|design
Print magazine’s Typography & Lettering Awards program announces this year’s judging panel.Mmmmmm….. Typefaces....Around here, good typography makes us feel like Homer dreaming about donuts. We just can’t get enough of that deliciousness.So we’re excited for the upcoming “Typography & Lettering...
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Can Algorithms Replace Human Editors?
06 October 2016|content, Editorial
Facebook’s trending news algorithm failed spectacularly; other sites are still giving it a try. Are they misguided? Can an algorithm replace human editors when it comes to curating a news feed? The question is making the rounds in the industry,...
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Now Arriving: Amtrak’s New On-board Title Hits the Tracks
06 October 2016|Magazine, Print
The National spotlights the cultural and visual travel experiences on America’s Railroad. ® It’s finally here! Amtrak has unveiled the inaugural issue of The National, its shiny new onboard magazine. “We are dedicated to enhancing our customers’ onboard experience, highlighting...
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Facebook’s IA is Feeling the Chill
05 October 2016|content, Social Media
Many early adopters of Facebook’s Instant Articles are posting less and less; some have stopped entirely. Are publishers turning a cold shoulder to the platform? Instant Articles, the controversial news publishing platform launched by Facebook in May of 2015, has...
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W Doubles Down for October…and Creates Something Extraordinary
05 October 2016|Advertising, Magazine, Print
It’s got two sides, 11 covers and four-panel folds throughout, and it’s driving ad revenue like crazy. How W is pushing the boundaries on the traditional print fashion magazine. So long September and your voluptuous fall fashion issues; October is...
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Can Third-Party Verification Help Facebook Save Face?
04 October 2016|Social Media
The ANA is calling for transparency; maybe this will finally be what tips the scales back toward sanity in the digital ad space.  Facebook, you’ve been called out. In the wake of its video metrics controversy, the social platform is...
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The Rising Popularity of Magazine Media: Thanks, Mobile!
04 October 2016|Magazine
The latest Magazine Media 360 shows average audiences for media brands are up 9.3% this year. And increases in digital readership are not taking anything away from print. On the heels of a report that shows that magazine media outperforms...
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Moving the Bar on the Metrics that Really Matter
03 October 2016|Magazine, Print
When it comes to influencing the KPIs that build brands, magazine media outperforms any other environment. Brands looking to raise KPIs in their marketing efforts would be wise to partner with magazine media, according to a recent report from Magnetic....
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