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The Best Covers of the 2016 Election Season
28 October 2016|design, Magazine
The real winners of this presidential election cycle? The brilliant magazine design teams behind some of these iconic covers. Regardless of where you stand on the candidates, this season has seen incredible creativity in political magazine covers. “The 2016 Presidential...
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Politicians in Your Mailbox: What Really Works
27 October 2016|Advertising
How politicians are going old school to introduce themselves to the people they need to reach. It’s that time of year when mailboxes are filled with political advertising. Does it all hit the bin as soon as it comes in...
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I Said What Now? Listen to What Google Has on You
26 October 2016|Digital
Ok, Google, how can I manage my privacy just a little bit better? We’ve probably all done it: “Ok, Google, find me a good <<fill in the blank.>>” It’s especially true if you have an Android smartphone, with the Google...
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Does Advertising Really Ruin Everything?
25 October 2016|Advertising, Digital, Magazine
For one Columbia University professor, the print magazine experience is the only sane model left. Advertising, a once-small subset of our consumer life, has now taken over just about everything, according to Tim Wu, author of “The Attention Merchants.” “I...
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Swim Swam Dives in Print…and Hits Gold
24 October 2016|Magazine, Print
Why print? For the brand that’s all about swimming, the answer is that people want to hang on to the content experience. And that’s reason enough to find success. In a world of here now, gone in a flash digital...
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How Brands Work in our Brains
24 October 2016|Advertising, Marketing
A thought-provoking look at how our brains work in relation to brands, and what this means to your business. “When is a brand alive?” It’s an intriguing question, addressed in detail in “The Physics of the Brand” by Aaron Keller,...
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31 Crazy Good Magazine Covers
21 October 2016|design
Feast your eyes on this collection of gorgeous magazine covers, and maybe find some new inspiration for your work. George Clooney and a puppy dog named Kody Van Halen? A VW food truck in London? The oddest image of a...
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Up, Down and All Around: Book Sales in 2016
19 October 2016|Digital
E-book sales slip as audiobooks gain in popularity; meanwhile, printed trade books climb. What’s going on? Paperback sales are up. Indie bookstores are growing again. E-books sales have fallen off. So why, asks Alexander Alter in the New York Times,...
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Elle Gets Real with Augmented Reality 
19 October 2016|Digital, Magazine, Print
Elle Magazine used a proprietary app to bring a vivid AR experience to readers for their groundbreaking November issue. Elle magazine is getting real. Their November issue allows readers to use the ElleNow iPhone app to dive into an augmented...
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Hello, Magnolia, You’ll Fit Right in Here
18 October 2016|Magazine, Print
The Magnolia Journal, Meredith’s new lifestyle magazine with HGTV stars Joanna and Chip Gaines, hit newsstands across the country last week. What do you do with your brand when you’ve got 4.7 million followers on Instagram, half a million Twitter...
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