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Magazine Media in a Nutshell … It’s Premium
20 February 2017|Magazine, Print
“Magazine media equals premium content from premium brands for premium audiences - something that is of particular relevance in a world where quality and trust matters more than ever before and forms a bedrock for diversified business model.”“This was one...
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Print Books … They’re Not Going Anywhere
20 February 2017|Print
Print books – we know them, we love them, and they aren’t going anywhere. In this age of digital disruption, book sellers and publishers are discovering that it’s not books themselves that are “dying,” but rather the old distribution models....
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It’s Another Free Font Friday!
17 February 2017|design
It’s Friday, it’s February, and we’re continuing to share the free font goodness this month. This week’s fonts come courtesy of Larsenwork design. “A minimal, narrow and yet friendly typeface,” is how her site describes Larsen’ Gidole font. “Gidole is an open...
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The Publishers That are Getting Paid Content Right
16 February 2017|content, Digital, News
The shift away from ad-supported content to paid content models is gaining momentum. Witness the New York Times’ focus on subscriptions and what that means for publishers. The once heavily ad-based publishing business model is now driven more by subscription...
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2017 Called the Year of Magazine Media
16 February 2017|Magazine
Consumers have had it with the fake news. And advertisers are fed up with the digital ad mess. This has created the perfect opportunity for magazine media brands to deliver quality, trust-worthy content. “For consumers who were pummeled with fake...
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“Hey Marc, This ad is real.”
15 February 2017|Advertising, Digital, Print
He’s the Chief Brand Officer at the world’s biggest advertiser, and he is urging the ad industry to clean up its digital act. Proctor & Gamble’s Marc Pritchard presented the company’s get-tough plan to his fellow execs at the recent...
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Ad Blocking is Off the Charts
15 February 2017|Advertising, Digital
“Ad blocking has been a growing headache for publishers, and recent reports indicate that its reach will only increase around the world,” writes Ross Benes in Digiday. The reason is pretty simple. “Millennials are annoyed [by ads] and older users...
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Where’s the Print in Your Funnel?
14 February 2017|Print
We’ve known for a while now that campaigns are more effective when print is part of the mix. Now, new research from Millward Brown shows that print has the power to continue to engage long after other channels have fallen...
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Magazines – A Love Story
14 February 2017|Magazine, Print
Samir “Mr. Magazine” Husni is in love. And he’s not afraid to say so. “I have been in love with the printed word since I was a mere boy of nine-years-old,” Husni relates in a recent blog post. “I have...
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Millennials, Wear this Label with Pride
13 February 2017|Print
We do feel a bit sorry for you Millennials. The You Generation has been saddled with an enormous amount of labels …not all of it flattering. This new label though, based on research from the Pew Research Center, is one you can...
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