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The Bitter Truth from an Ad Tech Developer
01 March 2017|Advertising, Digital
When programmatic advertising hit the mainstream, we called it a “brave new world” for players on all sides. As it turns out, the dystopian reference was valid. “Programmatic has been extolled for its efficiency, but for the latest in our...
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The One Thing Publishers Have that Can’t Be Copied…
28 February 2017|Magazine, Print
Media companies, increasingly losing control of their content distribution, site traffic and digital ad revenue, are scared. And as Charis Palmer points out in Editor and Publisher, they have good reason for their fear.“But there’s one thing some media companies...
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Husni on Why There’s No Place Like the Newsstand…
28 February 2017|Magazine, Newsstand, Print
There’s no argument that we live in tumultuous times. Regardless of your political or social leanings, you’re likely to see something every day that either supports your argument or tries to tear it down. It can leave us feeling under...
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How Private Eye’s Digital Abstinence Has Saved Their Brand
27 February 2017|Magazine, Print
For Ian Hislop, publisher of Private Eye, one thing is crystal clear: “Journalism needs to be paid for,” said Hislop. “It keeps it clean because it means it’s not paid for by the Russians or someone else paying teenagers in...
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Print, Why Can’t We Quit You?
27 February 2017|Print
Andy Rogers has it bad for print. “Print is like a relationship, we keep going back to it for one reason only: the way it makes us feel,” Rogers writes on LinkedIn. “Every relationship we have, we are in because of...
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Another Free #Font Friday…!
24 February 2017|design
“There is something about letters, of all shapes and forms, that has always gotten my attention, even from a young age,” writes Nicky Laatz on her MyFonts profile. “I remember at about 10 years old having a little novelty rubber...
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Catalogs are Smarter and Better Looking Than Ever
23 February 2017|Catalog, Print
Traditional direct mail catalogs have a bit of an image problem, according to the USPS. “Traditional catalogs have a reputation for being time-consuming and costly to create. That’s why retailers and e-tailers are now turning to shorter, lifestyle catalogs,” notes...
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The Crisis of Mistrust and the Media Echo Chamber
22 February 2017|Magazine, News
Businesses, non-governmental organizations, governments and the media around the world all have one thing in common: declining public trust. “The 2017 Edelman Trust Barometer, published in January this year, reveals a ‘crisis in trust’ around the world in four key...
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McIlheney to Publishers – Let’s Get Cracking
21 February 2017|Print, Publisher
“One of the many oddities of this so-called digital age is the fear that so many folk still seem to have of speaking this bald truth to Silicon Valley power,” states Barry McIlheney, head of the Professional Publishers Association (PPA)....
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NYT Introduces us to Four New Indie Titles
21 February 2017|Magazine, Print
“If print is dead, nobody told Francesca Burns and Christopher Simmonds, whose new biannual magazine, PRINT, launched late last year,” writes Kin Woo in The New York Times Style Magazine.“For us, PRINT was always about a love of magazines, a...
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