freeportpressd, Author at Freeport Press

Luxury Brands Skipping Digital and Sticking to Print

01 May 201701 May 2017|Magazine, Print

If you want to reach the high-end, luxury consumer – the buyers of watches, jewelry and haute couture – many brands believe that traditional media ads are the only way to do it effectively. “Figures out today show that these...

The Publishers who are Tapping the Untapped Market for Local Print

01 May 201701 May 2017|Magazine, Print

The Minneapolis Star Tribune is thinking ahead, according to Kristen Hare writing in Poynter. “One year in advance, staff photographers shot images of the Minnesota winter for next winter's StarTribune Magazine,” Hare writes. “The quarterly magazine debuted Sunday, marking a...

Two more Free Friday Fonts – Langdon & Roboto

28 April 201728 April 2017|design

There’s just so much to love about this week’s font pair … including a fantastic Friday audio virus (read on). This week, we’re pairing Langdon & Roboto, two font families with decidedly bold looks. Langdon, available free from the good...

Celebrating Football Fields of New Forests

28 April 201728 April 2017|Paper, Print

Forests in the U.S. are looking very good indeed, thanks in large part to sustainable forestry practices. According to a new infographic from Two Sides North America, “U.S. forests grew by 5,800 NFL football fields per day between 2007 and...

Abril’s “Add To” Philosophy of Publishing … and Why It Makes So Much Sense

27 April 201727 April 2017|Digital, Magazine, Print

When he took the helm of Abril, Walter Longo was in for a surprise. The new CEO of one of Brazil’s largest legacy media brands was ready to bring change. “When I joined Abril Group, I was motivated to infuse...

Is This the Future of Ad Blocking?

26 April 201726 April 2017|Advertising, Digital

For many publishers, it’s been considered the only safe harbor on the current ad blocking war. Native advertising has, due to its construction, been largely unaffected by most ad blockers. This is one of the reasons why, in the face...

Virtual or Augmented Reality – Where Do Publishers Fit?

25 April 201710 November 2021|Digital

“In my opinion no technology has promised more, delivered less, and destroyed more wealth than virtual reality.”That’s the sentiment of Stephen Masiclat, director of New Media Management at The S.I. Newhouse School of Public Communications in Syracuse.“Masiclat has spent much...

The Red Bulletin and Magnum Photos Offer Knockout May Issue

25 April 201710 November 2021|Magazine, Print

Hey, sports fans, this one’s bound to be a collector’s item. According to TNM News, “the international active lifestyle magazine for men, The Red Bulletin, has partnered with Magnum, the world’s most successful photographic agency.”“In keeping with the spirit of...

Why We’ll Still Hear that Thud in 500 Years

24 April 201709 November 2021|content, Print

It’s all about the “thud.”The physical experience of reading a book, according to Adam Sternbergh writing in LitHub in 2015, is what ultimately protects books from a digital demise.“It’s different when you read a book. When you read a physical...

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