Meredith to print 1 Million Copies of the next Magnolia Journal
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When the launch was announced last fall, we had a feeling that The Magnolia Journal would be a big hit. The brand was perfectly poised to leverage their 4.7 million Instagram followers, 500,000 million Twitter followers, and a huge TV...
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The 100 Million Reasons by AMI Is Bullish on Magazines
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The sale of Us Weekly by Werner Media to American Media Inc. (AMI) has quickly become the biggest magazine media story of the year so far. As Caysey Welton in Min says about the deal, “The disclosed price tag of...
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Data Alchemy: How Airbnb and Hearst are Turning Data in Print
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You may remember that Airbnb launched Pineapple, their first print title, back in 2014. At the time they joined a growing number of digital-first companies launching in print. Then came hints of a possible partnership with Hearst a year later,...
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Curation and the Legacy Gap Created by Digital-Only Publishing
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“Why devote time and money to creating thoughtful long-form content when audiences tend to flock toward easier reads?” Paul Petrunia, founder of Archinect, an online publication for the architecture industry, says this is not a rhetorical question. “From a business...
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A Whole Extended Family of Free Fonts This Week
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What’s better than two free fonts? Two big font sets with plenty of in-laws. Source: Behance This week’s free fonts start with Butler, by Belgium designer Fabian De Smet. Inspired by the Bodani and Dala Floda font, the serif typeface...
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The End of Digital Advertising as We Know It?
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It’s a perfect storm of bad news for digital advertising. “Moves by big advertisers to pause spending on Google, audit media buying and demand greater accountability will at least dent the rise of digital ad spending and hasten what Forrester...
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A Calm, Sane Look at the Magazine Industry
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Everybody just needs to calm down and take a breath. That seems to be the attitude of Joe Berger, the semi-anonymous writer and circulation consultant behind NewsStandPros. In a recent post, Berger notes the recent buzz surrounding magazine distribution in...
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What Google Stands to Gain from its Chrome Ad Blocker
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It’s like letting the fox decide who gets into the hen house . . . you are the hens BTW. Last week, Google announced its plans to include a built-in ad blocker in their Chrome browser. “The ad-blocking feature, which...
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The Guardian Pulls Out of Instant Articles
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More big names in media are backing away from the third-party distribution platform model. It’s a good thing. They were one of the first big media names in the U.K. to go all in with Facebook’s Instant Articles. And now,...
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Luxury Regionals Having a Moment, Too
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Luxury publishing is having a moment. Earlier this week I noted that many luxury brands are skipping digital and sticking to print ads. As if to prove that point, Michael Dickey of Modern Luxury recently gave an interview with Folio’s...
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