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Magazines Were Made For This Moment
17 April 2017|content, Magazine, Print
While we consume enormous amounts of news, entertainment and social chatter online, one magazine industry exec sees a new role for his product. “Fewer people are reading short stories (in book form) and novels, and instead they are turning to...
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10 Photoshop Templates Every Designer Should Know About
14 April 2017|design
Big shout out today to Envato for providing this list of “10 Amazing Photoshop Templates that Every Designer Should Own.” “Photoshop templates are a great way of transforming your images instantly into something more eye-catching and professional-looking,” writes Grace Fussell...
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To the Fonts Robin!
14 April 2017|design
Pow! Wham! It’s Friday, and that means more free fonts. I love the way these two fonts complement each other. Pairing them up as partnering display and body copy fonts is like pairing Batman and Robin. One strong, one nimble...well, see...
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The Wholly Rational Exuberance in the Magazine Sector
13 April 2017|Magazine, Print
Trust, community, influence, expertise and context: Those are the messages that have been coming out of Magnetic since it opened its doors in 2015. According to media commentator Dominic Mills, these messages “all intertwine together to form the solid core...
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Feeling the Love: How Print Works on our Emotions
13 April 2017|Advertising, Print
Andy Rogers is one of us. “Print is like a relationship, we keep going back to it for one reason only: the way it makes us feel,” Rogers writes in his post “Why Everyone is Falling in Love With Print...
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Dear Social … Are You Okay?
12 April 2017|Social Media
From Twitter bots to YouTube boycotts to FB confusion, it’s getting pretty weird out there in social land. Um, social, are you okay? Pardon us for saying so, but you seem lost and confused. It seems like brands had just...
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Is this the Sea Change in Programmatic Advertising?
12 April 2017|Advertising, Digital
Chase had ads on 400,000 sites, then 5,000…with the same results. Is this the beginning of a massive shift in how big brands advertise? As brands grapple with the fallout from the YouTube / Google ad scandal, they are getting...
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Why The California Sunday Magazine Gets Our Vote
11 April 2017|design, Magazine, Print
We talk a lot about good design around here, whether it’s striking advertising or stunning magazine covers. It’s an integral part of any publishing effort. So, of course, we had to share this great article about the design work behind...
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What Neuromarketing Shows About Our Brains on Print
11 April 2017|Print
Yesterday I shared a post on “The Print Effect,” based on neuromarketing studies that quantify print’s engaging effects.  Today, neuromarketing is again on our radar, this time via the USPS. “Today, no brand can dispute the power of the digital...
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We Have Seen Print’s Enemy …
10 April 2017|Magazine, News, Print
… and it’s not digital. Some intriguing ideas on resurrecting print circulations. The survey How Millennials Consume Content was conducted by OnePoll on behalf of Publishing Technology. The full results can be accessed at www.publishingtechnology.com/research Smartphones are not to blame...
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