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Trysting the Night Away on Free Font Friday
16 June 2017|design
Can a typeface have split personalities? Any good font geek will tell you they sure can. But it’s not always obvious on first glance. Take Tryst, a transitional, highly readable serif font designed by Philatype. The way it’s been designed...
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Niche and Special Interest Titles Continue to Lead in Growth
15 June 2017|Magazine
Well, the data may be a little fuzzy, but the message is good. According to Association of Magazine Media and their Magazine Media 360 report for April, several magazine titles are seeing some nice growth. “In the enthusiast and niche...
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Why Brands are Probably Wasting their Video Ad Budgets on Millennials
14 June 2017|Advertising, Digital, VIdeo
You know all those video ads brands are now obsessed with churning out to target the 18-34 age market? Turns out it might be a huge waste of time and money. “Young TV consumers may be watching much more streaming...
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Ree Goes Glossy — The Pioneer Woman Debuts in Print
13 June 2017|Magazine, Print
Clearly, Hearst Magazines still believes in celebrity-driven print. “The Pioneer Woman magazine debuts today with 150,000 copies in 4,000 Walmart stores across the country at a cover price of $3.99,” writes Caysey Welton in Folio. “Two issues, including this one,...
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Nylon Media and their Print-Centric Growth Strategy
12 June 2017|Magazine, Print
“It’s a great marketing tool — you’re going into a meeting where you’re selling digital or solutions, and people can actually pick it up and look at it. That touch-and-feel will always be important.” “Without the magazine, we’re nothing.” That’s...
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Paper and Ink are Highly Favored . . . AND Seen as Sustainable
12 June 2017|Paper
Results of a global survey show that the greenwashing claims are falling flat; consumers know better. “If a company asked you to stop receiving paper statements like: ‘Go Paperless – Go Green,’ do you believe that your billing company wishes...
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DIY Templates the Rules of Design
11 June 2017|design
Visual content is a huge component of current marketing practices, and it’s spawned a wealth of templates and DIY options. This shift to “anyone can design” has its drawbacks, to be certain; nothing can really replace the solid skills and...
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Polly Want a Free Font?
09 June 2017|design
Looking for a good, clean and concise serif font for your web or print design challenges? These two free fonts deliver. Poly was designed by Nicolás Silva as his final project for the postgraduate certificate in typeface design from the...
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Genius Level Print Ads We Love
08 June 2017|Uncategorized
Given the massive volume of ads we see every day, creating one that actually stands out and is memorable is tricky business. “We are constantly exposed to advertising in our daily lives, be it online, in print, on billboards or...
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Influencer Marketing, or Just More Clickbait?
08 June 2017|Digital, Marketing
At its inception, brands that looked to influencer marketing had worthwhile goals; engaging their fan base and potential customers in authentic, real-time conversation. And wow, has it backfired. David Hunegnaw, writing in Ad Age, explains how influencer marketing has effectively...
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