A Fresh Look at the Old Paid Vs. Free Magazine Debate
|,
Is giving away your magazine really the end of the world?The mysterious D. Eadward Tree claims to have the most ridiculously low-priced subscription offer out there today. He ran across an ad for a yearly subscription to Entrepreneur magazine for...
continue reading
Hearst Exec on Great Ideas in an Age of Disruption
|,
For the magazine publishing giant, print was and still is the foundation of their company and they’ve never felt the need to apologize for that. “Great ideas do get funded.” That guiding truth has helped Michael Clinton, publishing director for...
continue reading
Facebook Sharing Down…with Good Reason
|
As Dillon Baker noted in Contently last year, Facebook has altered radically in its short history. “Twelve years ago, Facebook started out as a place for people to post about themselves,” Baker wrote at the time. “But lately, the platform...
continue reading
From Web to Print: Two Titles that Made the Leap
|,
We have to ask…does the staff at In The Moment get stressed out at deadline time? The magazine, a newly launched title from Immediate Media Co, promises to help women “make the most of every day with mindfulness, creativity and...
continue reading
CMI’s Joe Pulizzi on Why Mixing Your Media Could Be a Terrible Idea
|
Be everywhere – seems for most marketers the game these days is to cover as many media channels as possible.  Joe Pulizzi of the Content Marketing Institute relates a recent conversation he had with an Australian marketer who was taking...
continue reading
Is This the Best Printed Content Marketing Ever?
|, ,
When luxury automotive brand Audi set out to create a powerful content marketing strategy, they did it in a big way. According to Tasneem Mahbub in Print Power, they knew they wanted to publish truly innovative and meaningful branded content...
continue reading
Legibility and Versatility in this Week’s Free Fonts
|
Lately, we’ve been sharing some amazing fonts that look great in graphic design, especially posters, covers and large works. This Friday, we’ve got two more free fonts for you, perfect for the editorial side of your design game.Created mainly for...
continue reading
Do Magazine Publishers Have an Inferiority Complex?
|
“This is not a pipe.”Peter Houston begins his insightful article in The Media Briefing calling to mind Rene Magritte’s famous painting of a pipe.“Magritte’s point is it’s not a pipe, it’s a representation of a pipe,” Houston explains. “He set...
continue reading
Not Just Fake, But Cheap and Easy Too
|,
Want to spread a little disinformation? Feel like riling up your political opponents with some unsubstantiated innuendo? You’re in luck.  According to a new study, it’s laughably easy to get into the fake news game. “A new report from the cyber security...
continue reading
40 Years of Helping Us Unplug
|,
It launched in 1977, but Outdoor magazine’s message of the value of an outdoor lifestyle has never been more needed. And as they approach their 40th year in print, they are poised to celebrate with a commemorative book. “Arriving in...
continue reading