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The Secret Weapon for Higher Education Marketing
07 June 2017|Print
Donna Lehmann knows a thing or two about marketing in the higher education field. As she explains in an article in Insider Higher Ed, “I was part of the first wave of web communications professionals hired in higher education in...
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Can This Literary Journal Be Saved?
07 June 2017|Magazine, Print
When novelist Adam Ross was approached to take over the editor role of the Sewannee Review, the job came with a significant catch. “Once a towering institution within American culture, the review had languished over the decades as its influence...
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Adding Digital When Print Still Pays the Bills
06 June 2017|Advertising, Digital, Magazine, Print
For Leif Jonasson, editor-in-chief for four PC titles at Bonnier Publications, print is not only profitable, “it’s extremely profitable to us!” “We still publish mainly magazines,” said Jonasson in an interview with Jamie Gavin at FIPP. “There are some apps...
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Mailing Industry Rails Against New Letter Carriers Deal
06 June 2017|USPS
The mailing industry has had it up to here with the USPS. According to D. Edward Tree, three groups that represent the industry had some harsh words for the USPS after they reached a new labor contract with the National...
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Feeling the Vibe on Free Font Friday
02 June 2017|design
Our two picks this week are worthy of a little swoon. Lovato Light, one of a family of five Latin-serif fonts, has a geometrical construction but it still reminds us of inscriptional lettering. It’s delicate, but with a certain commanding...
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Do Page Views Even Matter?
01 June 2017|Digital
Your marketing team is all psyched about the company’s growing number of page views. Should you care? Maybe not, according to Michael John Oliver, marketing manager for Recruitment & Employment Confederation in London. “Far too many marketers bamboozle clients with...
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Why On Earth Would I Advertise in Print?
01 June 2017|Advertising, Print
For those of who work in the print industry, we get the reasons why advertising in print makes a powerful difference in a company’s overall strategy. But to the rest of the world, there are those who are still asking,...
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Dear Cover Design Team…We Need to Talk
31 May 2017|design, Magazine, Newsstand
Joe Berger has a request. Okay, make that a plea. An impassioned plea. “Why won’t you let someone from the newsstand in on the cover design meetings?” he asks in this recent blog post. “Why don’t you accept some of...
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Shut Up & Take My Money to Launch in Print
30 May 2017|Magazine, Print
In an effort to differentiate themselves in the luxury product market, Australian independent publisher D’Marge is turning its weekly blog Shut Up & Take My Money into a 160-page print magazine. “The magazine will be published twice a year and...
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A Profit-Centric Look at Content Marketing 
30 May 2017|content, Marketing
If you’re not making money from your content marketing, you’re doing it wrong. Content Marketing Institute’s Joe Pulizzi is clear on that point. “Marketing, in its truest form, was meant to be a profit center,” he explains in a recent...
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