How to Find Those Upscale Consumers
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Looking for that affluent audience? Turns out they’re busy reading magazines. For brands looking to connect with well-educated and well-to-do consumers, they should look no further than magazines to find them. “The quintessential subscribers to printed American consumer magazines are...
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Flea Market Style Jumping Back onto Shelves
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After a two-year absence, several former Harris Publications titles are coming back to print. Billionaires and flea markets might not seem a likely match, but that hasn’t stopped Spencer Hays. The owner of Athlon Media, Hays is behind the recent...
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A Very Challenging Idea for a Magazine
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One publishing duo learns the hard way how the traditional magazine industry operates. Eric Mirbach and his co-publisher and life partner Julia Vliakoch had an epiphany. The two vegan lifestyle proponents wanted to use their talents to move the vegan...
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Publishers Spinning Straw into Gold
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Drop your price, sell more ads: How this innovation is working for some big name magazines. If you want to survive in a changing world, you have to let go of old business models that are holding you back. It’s...
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Experience Trumps Platform for Content
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Empowered consumers move beyond the digital versus print debate; what they seek is a tailored, inspiring experience. Digital versus print? It’s the ongoing and heated debate for those of us in the industry. But to the consumers we are all...
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Hearst Goes All In With Unified “We Are Fashion” Campaign
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Traditional media looms large in the publisher’s bold and innovative fall season promotions. In case anyone has lingering doubts that the fashion industry knows its bread is buttered in print, they just need to look to Hearst’s innovative fall campaign....
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FTC Coming Down on Celebrity Endorsements
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Advertisers are facing a new threat as the government calls out paid social influencers for what they are. There is a new way to make a living online. “Social media influencers” with huge audiences are often sought out by brands...
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Why Forbes Scoops its Own Best Stories
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For media brands, the decision to post content online or in the printed magazine can be agony. At Forbes, they’ve got it figured out. The story is hot, the topic is trending, and the article is beefy and rich. Do...
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Family Circle Gets a Facelift
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The iconic magazine offers up a fresh look and energetic feel for its 16 million readers. Changes are in the wind for a hugely popular magazine. “The September issue of Family Circle will have a new look and a more...
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USPS Loses $1.5 Billion Last Quarter
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Things are going from bad to worse at the Post Office, with losses doubling over the same quarter last year. Is there any way to stop the bleeding? The USPS recently announced a loss of $1.57 billion (that's with a...
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