Why Most US Adults Still Read Print Magazines
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Digital magazine audiences may be growing, but most U.S. adults still read print magazines…with good reason. While consumption of digital magazine content continues to grow, readership levels for print magazines are not declining accordingly. “According to a new survey by...
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Serving at the Altar of Tech
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For many of us, it seems we’ve lost a significant amount of control from the analog days.  Are we turning into slaves to our digital tech? Joe Berger has a problem with this tech-heavy, digitally intrusive lifestyle we are leading....
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Mercedes Benz X-rays a Cow
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There’s some serious creativity going on with these new ads from the luxury car maker. It’s the dream of every driver at night; to be able to see what’s up ahead with startling clarity and definition. Mexico City ad agency...
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Print Plus Free Equals Advertising Nirvana
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Looking to land that captive audience? You might want to take to the air. For advertisers, nothing beats a highly targeted and captive audience. While online consumers can block or click away from your ad in a nanosecond, there is...
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Digital Ad Burnout? You Betcha
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Digital media is worried that readers are burning out on ads. Ya think? Mass media in catching on to what a lot of us in the industry have known for a long time now: The average consumer is pretty much...
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Old Farmer’s Almanac Hits Two and a Quarter
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In print since 1792, the iconic publication has a lot to say about the staying power of the printed piece. “Print,” says The Old Farmer’s Almanac publisher Sherin Pierce, “has been the most essential element in keeping this product alive.”...
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What’s the Most Popular Magazine in the World?
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The answer might surprise you…and gives a whole new meaning to the idea of brand publishing. Some of the entries on the Top 10 Magazine list are fairly unsurprising. People (#10), Family Circle (#9), National Geographic (#8) and Good Housekeeping...
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7 Superpowers of Print
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Clearly print has some distinct properties that have helped the medium last for centuries. Here are just a few to start the list. As digitally native ad execs “discover” print as a powerhouse medium, it seems clear that as an...
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The Cornerstone of Magazine Reach
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Interesting print statistics from the land down under. It’s a good year for print magazines in Australia, according to B&T Magazine. While regional papers were up and weekend papers dropped slightly, “print magazines still reached 12,477,000 Australians 14+, up 0.8...
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Who’s Mailing What? A Fresh Look at What Makes Catalogs Work
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Cataloging has evolved to fit the multi-channel customer experience. One analyst takes a closer look at what catalogers are sending out and how they’ve changed. Are you still cataloging like it’s 1999? If so, you’re missing the boat on the...
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