August 2016 - Page 4 of 4 - Freeport Press

Sponsored Content and the Death of Media Brands

04 August 201604 August 2016|Advertising, content

It’s become a lucrative revenue stream for media brands….but sponsored content may be keeping them from seeking a truly sustainable business model. And that’s a big problem. Joe Pulizzi really hopes he wrong on this one, but he believes sponsored...

How Publishers are Killing Off their eBooks

04 August 201604 August 2016|Digital

Magazine publishers underwhelmed us with digital versions of their titles; now book publishers are doing the same with e-books. It’s an old story…the digital magazine revolution that never happened as digital magazines publishers completely underwhelmed market expectations with their offerings...

Kill Screen’s New Print Game Looks Strong

03 August 201603 August 2016|Magazine, Print

“At our core, we are a company focusing on lived experience, on games as part of culture, on games in life.” Why would a company like Kill Screen – devoted to the gaming universe so heavily rooted in digital –...

Magazine Ads Found Least Likely to Offend

03 August 201603 August 2016|Advertising, Magazine

All ads are not created equal; some are disliked much more intensely than others. Pity the poor pop-up ad. According to a new study from Hubspot and Adblock Plus, the online staple is clearly the “winner” when it comes to...

Ogilvy Exec Has Print Epiphany; Here’s Why it Matters

02 August 201602 August 2016|Print

It’s up to the industry to evangelize itself to a generation that grew up on a different media diet; when they get it, the results can be stunning. Last month we shared the story of an ad industry exec’s change...

Iron & Air and the Eternal Question

02 August 201602 August 2016|Magazine, Print

This indie motorcycle magazine dedicates itself to asking the question “What makes a life?” A motorcycle magazine without the obligatory images of bikes and scantily dressed ladies? Believe it. The team behind Iron & Air, an independent print magazine that...

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