June 2016 - Freeport Press

30 June 201630 June 2016|Magazine, Newsstand, Print

One publisher insists we have too many titles. An industry analyst says that position misses the point entirely. Around here, we like to celebrate new magazine launches; the more titles the merrier, especially in this age of niche consumerism. It...

Market Update: We’re all Bullish on Books

30 June 201630 June 2016|Print

U.S. consumers are feeling bookish; print book sales are up while e-books edge down. As more consumers move from desktops and laptops to smartphones and mobile devices, e-book sales have fallen off and print books continue to rise. Because let’s be...

The Big Question at Cannes Lions

29 June 201629 June 2016|Advertising, Print

It’s not enough to create awesome print to win the ad game; one exec says it’s all about the conversation. At this spring’s Cannes Print & Publishing Lions festival, industry execs gathered for much more than an awards program. They...

Hey Print, You Been Working Out?

28 June 201628 June 2016|Advertising, Marketing, Print

Yes, the recent research on print is great, but let’s not forget why print is so darn powerful. Lately, we’ve shared tons of stats and research on the power of print ads and their ability to bring in a big...

Non-Branded Sites and the Web of Obsession

28 June 201628 June 2016|Uncategorized

If magazine media executives are so bullish on the power of their multi-generation brands, why are they creating so many new websites that are incognito? It’s happening all over in publishing lately and it is, according to Tony Silber in...

Digital “Wins”…with Highest Cost Per Impression

27 June 201627 June 2016|Advertising, Digital

Want to spend lots and get not much in return? Digital video ads may be just the thing you’re looking for. Something fascinating is happening online these days. The clamor for digital video ad space is driving up the cost...

More Killer Reasons Why Brands Need Print

27 June 201627 June 2016|Advertising, Magazine, Print

Many brands that ditched print during the recession are climbing back on board the ink and paper train. Rightly so, according to these industry experts…it’s got massive potential that digital just can’t match. The marketing industry is clearly seeing a...

Is Advertising Dead? No, Only Bad Advertising

24 June 201624 June 2016|Advertising, Print

“Traditional media, linear TV, [and] newspapers in their old form are more effective from an engagement point of view.” What’s new in advertising today? According to the panel of industry experts at the recent Cannes Lions ad festival, everything…and nothing...

Now That We’ve Hit Peak Tablet…

24 June 201610 November 2021|Digital

It seems tablet sales have hit the ceiling; what does this mean to your publishing strategy?“Have tablets failed to become little more than nice-to-have devices?” asks Felim McGrath in The Media Briefing.It would appear so. Not only have tablet sales...

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