June 2016 - Page 2 of 4 - Freeport Press

Victoria’s Secret Ditches the Catalog; Angels Cry

23 June 201623 June 2016|Catalog, Print

L Brands says the catalog needs to go; are they throwing away a hugely powerful channel? I can hear angel wings drooping from here. “The news came out a few weeks ago: Victoria’s Secret – one of the most iconic...

The Simple Truth about Baseball and Writing Stuff Down

23 June 201623 June 2016|Paper

Pitching coach Mike Maddux is known to make his pitchers track every pitch, swing, hit or miss on an intricate score card. “It’s a learning tool, man.” In spite of the huge use of technology in sports of late, one...

2016 and the State of Native Ads

22 June 201622 June 2016|Advertising, content, Magazine

79% of magazine publishers expect their native ad revenue to grow this year; are they paying enough attention to the possible pitfalls? Native advertising has become – for better or for worse – a reality in the bottom line of...

How Does a 4:1 ROI Sound?

21 June 201621 June 2016|Advertising, Magazine

Nielsen study shows that “every media buy would benefit from the addition of print advertising.” The results are clear: “By generating benchmarks that allow marketers to compare the return they should expect from every media dollar, [a comprehensive study] clearly...

USPS Sneaking in the Rate Hikes?

20 June 201620 June 2016|USPS

Crazy confusion from the USPS on new flats regulations; D. Edward Tree helps sort it out all. It looked like the USPS was sneaking in a tiny rate hike for flat mail senders, “a small fraction of 1% for most...

Where the Real Ad Money Is (Hint: It Ain’t Video)

20 June 201620 June 2016|Advertising, Magazine, Social Media, VIdeo

Desperation is rarely a good place from which to make a sound business decision. And yet… Video, video and more video. It’s the current rallying cry of the modern marketer, with dollars being poured into digital video channels at a...

The Big Daddy of all Parody Magazines

16 June 201616 June 2016|Magazine, Print

Dads – love them, admire them, and make fun of their fashion sense. This new magazine nails it. First, there were Mom Jeans, and now this: “Everyone has someone in their life who wears sweaters and makes bad puns,” writes...

Print…the Front Door to Your Brand

15 June 201615 June 2016|Magazine, Print

New strategy brings in the millennial audience to Martha Stewart Living One might be surprised to think that Millennials, sometimes referred to as the “goat cheese” generation, would be drawn to a magazine like Martha Stewart Living. And yet it’s...

PWC Says Print Readers Sticking Around

14 June 201614 June 2016|Magazine, Print

A new report from PricewaterhouseCoopers says print magazine readers are going to be sticking around for some time to come. In spite of the swarm of free digital content, and in the midst of publishers trying to figure out how...

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