August 2015 - Freeport Press

Print Remains Dominant Medium for Magazines

31 August 201531 August 2015|Magazine, Print

[responsive][/responsive]Based on the figures in the latest NRS PADD report, print continues to remain the dominant medium for magazines, especially non-news brands. “Mobiles and tablets continue to play an increasingly important part in the readership of magazines,” writes Ellen Hammett...

It’s a New Look for The New Republic

28 August 201528 August 2015|design, Magazine

It was just over a year ago that publisher Chris Hughes called print “the crown jewel” in The New Republic’s brand. Since that time, the staff – including the editor-in-chief and several others – have left or been shown the...

Five Lessons on Content Marketing from SkyMall

27 August 201527 August 2015|Catalog, Marketing

[responsive][/responsive]The reaction in the Twittersphere when SkyMall announced its bankruptcy was both hilarious and heartfelt. And we all got a little giddy when it was announced that SkyMall is making a comeback. Clearly the iconic in-flight catalog had earned a...

The Ethics of Ad Blocking

26 August 201526 August 2015|Advertising, Digital

Why did I feel a pang of guilt when I beefed up my ad blocking software? I make a living in the published content business, and ads are vital to what we do here. I’ve read the predictions of pending...

Beyond the ABCs of the Magazine Media Story

25 August 201525 August 2015|Magazine

[responsive][/responsive]Folks are slow to change. And entire industries are even slower. Publishing industry folks are used to looking to reports like the recent one from the Audit Bureau of Circulation (ABC) to gauge the overall health of the industry. And...

The Magazine is Dead: Long Live the Magazine!

24 August 201524 August 2015|Advertising, content, Magazine, Print

From Mr. Magazine’s mouth to your ears: the “death of print club” has closed up shop. “Every major media company in the United States has launched at least one new magazine (Time Inc. is the only exception, but has been...

So This is How to Get Their Attention

24 August 201524 August 2015|Advertising, Print

Pardon the hyperbole, but we are about to blow your mind with this little known and surprisingly simple fact. People are paying more attention to print ads now than they did in 2008. Not only are they seeing the ads,...

Turkish Artist Makes Stunning Paper Art

21 August 201521 August 2015|design, Paper

So many people dream of leaving the corporate world behind to pursue their art. One woman who did just that is finding success on the other side of the glass door with her quilled paper designs. “In January 2015, Turkish...

Upping the Luxe Factor for Condé Nast’s Traveler

20 August 201520 August 2015|design, Magazine, Print

Condé Nast’s Traveler magazine has always been a classy title, full of exotic images and compelling travel content. And now, they want to be a “coffee-table mainstay” for true travel aficionados, Aria Hughes reports in WWD. “The September issue will...

Brits Say Bring on the Print

20 August 201520 August 2015|Magazine, Print

With tons of free content is available 24/7, it is encouraging to see that the appetite for high quality, original and inspiring content remains strong. Free content is available anytime, anywhere on any topic under the sun. So why, asks...

1 2 3 4 Next

Quick Links