That Bloated Mobile Feeling
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[responsive][/responsive] Before (left) - with ads, After (right) - without ads & bloat It won’t be long now. The ad blocking revolution is getting closer by the day. What it means for the industry continues to be the subject of...
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The Most Beautiful Magazine on the Planet?
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“If ever one needed reassurance about the resilience of print, it is to be found in holding a glossily bound 314-page extravaganza of intelligent writing, exquisite photography, elegant typography and stylish graphics.” These words of Britta Reid, veteran media industry...
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The Art of Lingering
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Margie Dana is an unabashed catalog fan, and admits to lingering over the pages of her favorites. “I love catalogs. I love good catalogs. I love beautifully printed and designed catalogs. I particularly love catalogs that deliver more,” the marketing...
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The Weird Science Behind Ad Effectiveness
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Scientific research gives us new cold, hard facts on how human brains interact with advertising…and digital marketers may be in for a surprise. One thing the digital revolution has taught us is that digital advertising is not the magic bullet...
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Where’s the Existential Angst this Summer? 
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Magazine launches this summer continue to be ahead of last year’s pace, as noted by Samir “Mr. Magazine” Husni in his monthly Launch Monitor. July is no exception, with 81 new titles, up from 77 a year ago. The numbers...
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Back to School Means Back to Paper
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It’s that time of year. The back-to-school aisles crowd our favorite stores, and kids shriek at the first sight of those piles of binders, folders and backpacks. Shriek they may, but once it’s time to fill those bags, 94% of...
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10 Titles that Prove Magazines are Amazing
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We’ve been talking a lot about the new crop of lifestyle magazines being published by brands in a variety of niches, including real estate, retail and now even automotive. Savvy brands are employing their own teams of highly skilled journalists,...
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A Modest Proposal to Sell More Magazines
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“It is a truth widely acknowledged,” writes John Harrington in his e-newsletter, “that the magazine retail distribution channel is bordering on dysfunctional, yet, at the same time, it is commonly accepted that the dysfunction is not the primary or even...
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Oh My Ford, You’re In Print
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What a fantastic time to be in magazines.  As brands turn to print to engage with their customers, magazine industry professionals are finding entirely new vehicles (yeah, pun intended) in which to contribute. Take the writers at Ford’s new quarterly...
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It’s All About the Experience
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According to industry prognostications, “Print is proving stubbornly resistant to the clear logic that digital must win,” notes this article in Print Business. The reports – from PWC and Ovum – note that digital does indeed continue to grow, but...
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