August 2015 - Page 2 of 4 - Freeport Press

19 August 201519 August 2015|Magazine

For magazine lovers like us, we don’t need a list of reasons to understand why magazines rock. But this great list from the 2015 Magazine Media Factbook is perfect for helping the rest of the world understand why there’s so...

Do Our Digital Lives Matter?

19 August 201519 August 2015|Digital

Last week, like so many others, Maarten Albarda upgraded his home devices to Windows 10, he notes in this article in MediaPost. He did so knowing full well that the default settings “basically gave Microsoft access to more or less...

Advertising is Dead, for Realsies

18 August 201518 August 2015|Advertising

In 1984, the iconic Apple ad during the Superbowl promised that everything would be different. Ten years later, Wired asked the poignant question “Is Advertising Dead?” Twenty years on, and not only has Apple and the rest of the tech...

The Superhero Leap at HBR

18 August 201518 August 2015|Magazine

Adi Ignatius is not coy when asked about the radical changes to his publication, the Harvard Business Review, as quoted by Olga Nasalskaya in Fipp. “Harvard Business Review is that rare case when an academic journal becomes a mainstream media...

What’s Between Your Issues Could Make (or Break) You

17 August 201517 August 2015|Magazine

We are seeing it happen in a range of niches. Monocle has launched into retail; GQ now has a private social club; and publishers are realizing that your magazine alone is not your entire product. Magazine companies are now media...

Mr. Magazine: Why Humanity Needs Magazines

17 August 201517 August 2015|Uncategorized

Why do we still need magazines in this day and age of unfettered access to unlimited content? Mr. Magazine asks – and sagely answers – that question in his post on the dark side of social media. Spend any time...

10 Magazine Covers That Just Shouldn’t Have Happened

15 August 201515 August 2015|design, Magazine

Bill Gates spinning a floppy disk on his finger; a disembodied Jeff Bezos in a box with packing peanuts; Netscape’s Marc Andreessen on a throne, barefoot – these are just some of the absolutely terrible magazine covers devoted to tech...

GQ Magazine Raises Price, Sells More Copies

13 August 201513 August 2015|Magazine, Newsstand, Print

Maybe it’s counterintuitive to the old-school marketers, but it seems that price is not the determining factor when readers decide what to buy. It’s all about the experience. Take GQ Style for example. “We pushed the cover price of GQ...

Put A Ring On It…Print Ads Still Engage

13 August 201513 August 2015|Advertising, Magazine, Print

A few days ago we published an article on the weird science behind ad effectiveness, and got great feedback. (It seems our readers like to know the facts about digital and print engagement.) So today we follow up with more...

Ad Blocking Billions: What’s Really at Stake

12 August 201512 August 2015|Advertising

We fast forward through the commercials, watch advert-free streaming TV, and pay a small fee for ad-free radio. Why should the content on our mobile devices be any different? As consumers wrap their head around just how much mobile ad...

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