How Print Magazines Open Doors in the C-Suite
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Growing – that’s how 60% of B2B publishers describe their reading audience in the latest report from the Association of Business Information & Media Companies. Print publishing in particular remains the largest source of revenue for publishers polled, and print...
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Apple’s Support of Ad Blocking Shocks Industry
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Buried in the fine print at last week’s Apple developer conference (WWDC) was some industry-shaking news: The next version of iOS will let users block ads on their iPhones and iPads. “What this means is, when iOS 9 launches in...
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Apple Changes Typeface Again and the World Gasps
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The letters were designed to be optimized for the Apple Watch's small screen. Has Apple lost it in the font design department? According to some design fans at WWDC this week, you can forget the Apple news app or the...
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Print Remains Format of Choice for Magazines
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Digital magazine adoption has been slow in coming. And according to the latest figures from PricewaterhouseCooper, “it’s still far from becoming the central pillar of magazine media,” notes Michael Rondon in Folio:. “Overall, the industry is rebounding from several years...
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Feeding the Beast: The Content Obesity Epidemic
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Content is king, they said. You have to market with content, they said. And brands took heed and poured forth enormous amounts of “stuff” across every channel they could find. The problem, according to Nicola Kemp in Marketing Magazine, is...
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Is Exigent Ruling Really a Win for Mailers?
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On its surface it seems like good news for commercial mailers. According to Michael Rondon in Folio:, “A federal appeals court ruled that the USPS will have to roll back its exigent rate hike in a big win for magazine...
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Lonely Plant and Bloomberg Pursuits Get Fresh
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Print has been called “the secret weapon of luxury retailers,” and two titles launches this season bear witness to this idea. For Bloomberg, the redesigned Bloomberg Pursuits takes a fresh look at an often stale approach to the luxury reader....
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Glitterati Meets Literati at 30,000 Feet
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Flying is getting even better. When we heard that Skymall has been rescued from oblivion, we rejoiced with the rest of the giddy traveling public in coach. United Airlines, meanwhile, continues to take content marketing to new heights with its...
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May Sizzled According to Magazine Launch Monitor
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How’s the summer season shaping up for the magazine industry? In a word, it’s hot, according to Samir “Mr. Magazine” Husni in his Launch Monitor report. “May turned in some very serious numbers for 2015 – 28 new titles with...
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Garden & Gun – A Southern Style Success 
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What does Rebecca Wesson Darwin, publisher of Garden & Gun, think about her decision to launch a fledgling title in 2007? “In hindsight, I think one would not launch a magazine at that time if they’d known what was ahead....
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