June 2015 - Page 2 of 4 - Freeport Press

23 June 201523 June 2015|design, Magazine

Something interesting is happening to magazine covers. Rather than facing extinction like so many predicted with the dawn of digital media, covers are finding new audiences and viral love. Catherin Taibi in the Huffington Post notes that digital – in...

Publishers Consciously Uncoupling Content from Brands

22 June 201522 June 2015|content, publishing

Last week we talked about the new digital disruption as Apple and Facebook prep for owning the news stream. As more third party aggregators host the news “in partnership” with traditional news media, publishers are retooling their teams to accommodate....

MPA Head Sees Print as “Robust” and “Relevant”

22 June 201522 June 2015|Magazine, Print

This will come as no big surprise for people who truly understand marketing, but “delivering content created specifically for a particular platform, through the lens of a magazine's ‘brand umbrella,’ has served to attract new audiences (often younger) to individual...

Multi-channel Ads Work in Favor of Print

18 June 201518 June 2015|Digital, Print

Talking about current trends and future predictions is “all well and good,” but according to industry analyst Guy Consterdine, it’s not enough to talk theoreticals and stats. Rather we need to ask “What are the consumers telling us? What do...

FTC Warns Publishers: You’re Liable

18 June 201518 June 2015|Advertising

In an attempt to curb potentially deceitful publishing, the Federal Trade Commission (FTC) issued a stern warning to publishers on native advertising and sponsored content. At risk of FTC sanctions is the growing number of publishers that are acting more...

The Magical and the Not-so in Adobe CC 2015 Release

18 June 201518 June 2015|design

Getty Images and other stock photo suppliers are about to get a run for their money as Adobe Creative Cloud releases Adobe Stock Marketplace in its latest update. “Our vision for Creative Cloud has always included the creation of a...

Rolling Stone’s Problems are Journalism’s Problems

17 June 201517 June 2015|content, Editorial

John Kroll (rightly) calls the story “appalling,” yet he feels that much of the reaction to the Columbia Journalism School’s report on the Rolling Stone rape story “missed the point.” He claims that “the real story isn’t what happened with...

Lost in Translation: Why Print Writing Doesn’t Work Online

17 June 201517 June 2015|Digital, Editorial, Print

As brands embrace journalism, one of the ideals they work toward is often “content re-use.” In theory it’s a great idea; use content that lives in one channel or format and repurpose it to another. For example, if you have...

HGTV Magazine Keeps Bumping Up the Base Rate

16 June 201516 June 2015|Magazine, Print

Six base rate bumps since they launched in 2012? Not too shabby for HGTV magazine, the home and lifestyle TV-to-print spinoff. “HGTV Magazine announced that it will increase its rate base in 2016 from 1.2 million to 1.25 million, effective...

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