June 2015 - Freeport Press

Survey Says: Readers Prefer Paper to Screens

30 June 201530 June 2015|Paper, Print

We’ve been saying this for a while now: study after study confirms that consumers by and large prefer printed paper over digital readers when consuming all types of information (marketers agree). The latest study finds that “88 percent of respondents...

Is Your Printer Still Relevant?

30 June 201530 June 2015|Print

Relevance: That is the key around which a successful print campaign will be built in the near future, according to Garth Ward in Printing Impressions. “This was not necessary when print was the prime channel for advertising, information, communication with...

Welcome to the Transcended Infinite Media Age

29 June 201529 June 2015|Magazine, Print

Overall print magazine circulation is stable or slightly up, and magazine readership (both print and digital) is increasing, according to Samir “Mr. Magazine” Husni. So it’s back to business as usual for print magazine media companies, right? No, according to...

7 Good Reasons to Use Catalogs

26 June 201526 June 2015|Catalog, Print

The catalog – long a staple of the direct marketing industry – has undergone a significant shift in the past several years. No longer simply a listing of products available, today’s catalogs are designed to engage, inspire and tell a...

Keith Kawasaki on the Longevity of Print

26 June 201526 June 2015|Magazine, Print

Mr. Magazine tells a great story about how the Army National Guard's magazine came into being – a mom of a soldier asked for a printed copy of an article off their new website back in 2004 -- and the...

Ross Dawson on the Future of News

25 June 201525 June 2015|News

What does the future of news consumption look like? Pretty much exactly opposite from the current paywall and paid circulation models in play now, says Nikolay Malyarov in Fipp. Malyarov cites Ross Dawson and his “provocative” predictions about newspapers and...

The Print Catalog that Hit the Social Big Time

25 June 201525 June 2015|Catalog, Marketing, Print

Loren Mattia knew the challenge. The social media specialist for upscale furniture brand Z Gallerie knew that her customers were heavy into social media, and to reach them she needed something really special. She also understands that shopping for furniture...

The Competitive Advantage of Creative Genius

24 June 201524 June 2015|Advertising

Magazines have a keen edge over other forms of media when it comes to creativity and advertising. According to Sue Todd of Magentic, “Publishers have always cared about great content and strong advertising creative plays a significant part in this....

Irony at Apple in Viral Ad Patent

24 June 201524 June 2015|Advertising, Digital, Mobile

In April, we told you about Facebook's patent application to create a new kind of ad exchange for digital content. This month, FB and Apple both announced partnerships to host news media content that has traditionally run on publisher channels....

An Ad by Any Other Name…

23 June 201523 June 2015|Advertising

Published, sponsored or presented by, it’s all the same: content that appears as part of a paid placement is advertising. Yet many industry execs take issue with the term “ad,” saying it’s not an accurate description. “Publishing executives uniformly disagree...

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