Hard to Kill: Newsweek, One Year After
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[responsive][/responsive]When Diller and co.  killed off Newsweek’s print edition in 2012, it left the door open for a bargain acquisition by IBT Media and the title's subsequent relaunch in 2014. Media mogul Barry Diller and legendary editor Tina Brown couldn’t...
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Uber Enters the Publishing Game With Magazine for Drivers
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[responsive][/responsive]Talk about a magazine with wheels. Uber, the hugely popular ride hailing company, is launching a quarterly magazine aimed at its drivers. "The publication, which Uber employees devised and put together over the past five months, is launching in six...
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Offscreen’s Publisher Is Strikingly Connected
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[responsive][/responsive] Kai Brach clearly thinks way outside the box. Not only did the former web designer launch a new print title focusing on web design, he is creating his own rules for how to interact with his readers. Last week...
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For the Font Geeks: A Course in Scriptology
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[responsive][/responsive]Creating logos and script marks is a heady design challenge. If you can do it well, giving your client’s logo and brand instant recognition, you’ll be in high demand in any market. “When approaching the ideation process for brand identity...
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New Niche Print Magazine Aims at the Physician Lifestyle
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[responsive][/responsive]Success in today’s niche magazine market comes down to gaining a deep understanding not of the mass market but of your own audience, and seeing the gaps in what the market offers them. And that’s why Physicians’ Life – a...
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What We Know About Magazines and Young Readers
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Fact: Print magazines reach more adults and teens than the top 25 primetime TV programs (Magazine Media Factbook 2014 data). Surprised? You’re not alone. “There’s a common belief these days that only older people read magazines. Even if you’ve read...
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Why You Should be Publishing on LinkedIn
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A friend asked me about LinkedIn the other day. “What’s that site all about? I’m not looking for a job so why should I care?” A few years back, I would have advised him to build a strong presence on...
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From Platform to Publisher: Behind LinkedIn’s Transformation
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[responsive][/responsive]The LinkedIn we remember from not too long ago was a great place to find job candidates, search for a new position and digitally schmooze with a professional quality crowd. All that is still true, yet LinkedIn has become a...
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Trade Magazines Hot in Emerging Markets
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For emerging markets, especially China, trade magazines look to be hot properties in the next few years. “Markets such as China, India, Russia and South Africa will see the fastest growth in total trade magazine revenue as local businesses look...
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Is the Catalog Industry at Risk of Another Meltdown?
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[responsive][/responsive]We all know the story by now. Catalog mailings peaked in 2007, and took several years to rebound after the recession. By 2013 catalog mailings had climbed back to pre-recession numbers, at $11.9 billion (DMA.org stats), and catalogs are new...
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