March 2015 - Freeport Press

31 March 201531 March 2015|Apps, Magazine

When we first heard that The Economist was launching a magazine app for the Apple Watch, we had to laugh, picturing an airport lounge full of people reading one word at a time on their tiny wristlets. Fortunately, that’s not...

Wired’s Creative Head Says Print’s Not Going Away

31 March 201531 March 2015|Magazine, Print

When Wired magazine launched in 1993, co-founder Louis Rossetto famously claimed "the Digital Revolution is whipping through our lives like a Bengali typhoon.” That typhoon has certainly disrupted the traditional magazine model, yet Wired continues to thrive in both print...

Why Invest in Print Ads? Because They’re Worth It

31 March 201531 March 2015|Advertising, Print

Buy a domain, launch a website, and start talking up your product on Facebook. Many small business owners over the past decade have been made to believe that this is the way to success nowadays. Too bad they are wrong,...

NY Times Still Relies Heavily on Print

31 March 201531 March 2015|Print

Who still reads print newspapers? According to the New York Times, enough to still bring in the lion’s share of revenue. “More than 70 percent of all revenue at The Times came from print last year,” writes NYT’s Margaret Sullivan....

Less Discovery, Less Promotion: How is this a Good Thing?

30 March 201530 March 2015|Apps, Magazine

[responsive][/responsive]The Apple App Store is definitely not in good favor with magazine publishers. D. B. Hebbard of Talking New Media has long been keeping an eye on things there, and he reports that the latest change make a bad thing...

Ohio’s Lt. Governor Mary Taylor tours Freeport Press

27 March 201527 March 2015|Business

Calling the company’s achievements “impressive,” Ohio Lt. Governor Mary Taylor toured Freeport Press in Freeport, Ohio yesterday and acknowledged their significant growth over the past several years during the economic downturn. “I’m very excited to learn more about your business...

What’s Left if We Take the Heart Out of Journalism?

27 March 201527 March 2015|Editorial, News

“I really wouldn't pay for any type of news because as a citizen it’s my right to know the news.” This seems to be a prevailing attitude among Millennials, according to an article in Nieman Lab. And that attitude, asserts...

Why This New Wave of Independent Magazines is Thriving

26 March 201526 March 2015|Magazine, Print

“If you believe what you read,” writes Rana Niamh Smith in The Telegraph, “the print media has been on its deathbed ever since the birth of the internet." “But someone forgot to tell the creatives behind the latest wave of...

Fast Company Reimagines the Digital Magazine for Big Phones

26 March 201526 March 2015|Apps, Digital, Magazine

[responsive][/responsive] Digital magazines on tablets haven’t work. So one company is setting its sights on the new bigger-screen phone as a platform for magazine content. “What could make the small screen more appealing than the large for consuming magazine content?...

Time’s Pearlstine on Print and the Future

25 March 201525 March 2015|Digital, Editorial, Magazine, Print

[responsive][/responsive]Some may call it unnerving or even terrifying. But Time Inc.’s EVP Norman Pearlstine is “just exhilarated by the speed with which this business is changing, by the challenges we have, and by the uncertainties, by an absolute belief that...

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