March 2015 - Page 3 of 5 - Freeport Press

17 March 201517 March 2015|Print, publishing

It’s probably superfluous to even mention this, given recent success stories like Porter and Monocle and marketers’ continue love of print. But let’s reiterate, folks: Print is not dead. So says Imagine Publishing exec Damian Butt in an interview with...

Print Leads to Purchase for Porter

17 March 201517 March 2015|Magazine, Marketing, Print

[responsive][/responsive]Print sells. Just ask Net-a-Porter VP Tess Macleod-Smith, interviewed by MagWorld in Fipp.com. The article notes the one-year anniversary of Porter magazine, launched to be a fully shopable fusion of fashion and content for the brand’s e-commerce customers. “The thinking...

PRC Orders a Do-Over from USPS

16 March 201516 March 2015|USPS

[responsive][/responsive]No, no and no. That pretty much sums up the Postal Regulatory Commission’s response to the USPS’s proposed rate adjustments in an order that was handed down on March 6. “The Postal Regulatory Commission (PRC) has returned proposed rate adjustments...

Monocle Says Phooey to Digital

16 March 201516 March 2015|Digital, Magazine, Print

[responsive][/responsive]Tyler Brûlé pulls no punches. As founder and editor-in-chief of high-end lifestyle magazine Monocle, Brûlé unapologetically eschews social media for his highly successful brand. “It’s great having lots of likes and lots of followers, but you have to wonder what...

Design News: The Top Visual Trends for 2015

13 March 201513 March 2015|design

[responsive][/responsive]This time last year we were talking about the epic design battle of flat vs. realism. It was a trending visual topic in 2013 for designers, and sparked hilarious and heated discussions in the graphic world. Today’s visual trends are...

Is the USPS Barking Up the Wrong Tree?

12 March 201512 March 2015|Digital, USPS

[responsive][/responsive]According to USPS CIO Jim Cochrane, “The U.S. Postal Service has been a quiet leader in business technology for the past 40 years. Technology has enabled us--one of the largest employers in the country--to remain nimble and responsive to changes...

The Apple Watch Watches You

12 March 201512 March 2015|Digital

[responsive][/responsive]It’s been called everything from a nightmare to a threat the luxury watch industry. The Apple Watch debuted in San Francisco this week and many tech industry observers are giving it a chilly reception from a technical POV. “It doesn't...

February Magazine Launches Ahead of 2014 Pace

11 March 201511 March 2015|Magazine, Print

The deep winter freeze didn’t seem to slow down the magazine publishing industry last month. “February 2015 saw 65 new titles hit newsstands, with 16 of those launches promising regular frequency,” remarks Samir “Mr. Magazine Husni. This compares well to...

Has the Digital Tribe Killed ROI?

11 March 201511 March 2015|Advertising, Digital, Marketing

ROI: It’s that staple accountability measure of any advertising or marketing campaign. How many, how much, at what cost, for what impact…these are the things we need to understand so we can adjust, refine and market again. The idea of...

Why Magazines Haven’t Made the Digital Cut

10 March 201510 November 2021|Digital, Magazine

[responsive][/responsive]We talked about it last summer, that this revolution will not be tabletized. With tablet sales dropping it appears even less likely now that digital magazines will usurp traditional print.What’s really behind consumer preference for print over digital magazines? D....

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