March 2015 - Page 2 of 5 - Freeport Press

24 March 201509 November 2021|USPS

The saga of “will they / won’t they / how much / when” at the USPS continues. Last week we brought you news on the Postal Regulatory Commission’s order for a do-over on proposed USPS rate changes slated to take...

Print Captures a Unique Moment in Digital Arts

24 March 201524 March 2015|design, Print

[responsive][/responsive]Creative designers and graphic artists from around the world use the portfolio platform Behance to showcase their digital talent. Not only is it a terrific way to build a digital portfolio you can share with potential clients, it’s also increasingly...

Offscreen’s Publisher on the Planning Process

23 March 201523 March 2015|Editorial, Magazine

Not many publishers (any?) are as open with their behind-the-scenes work as Kai Brach of Offscreen. Earlier this month we talked about Brach’s open style of communicating directly with readers and how that is paying off in immediate feedback and...

Growth Stalled? Try a Brand Refresh

23 March 201523 March 2015|Catalog, design

[responsive][/responsive]A stagnant brand can do more than bore your audience. It can hamper growth and kill your sales. Branding plays in increasingly important role in our multi-channel marketing environment. As your prospects decide within seconds if they want to read,...

Three Entrepreneurs on Why They Kickstarted Print Magazines

20 March 201520 March 2015|Magazine, Print

Among the changes in the business landscape the past several years is a growing use of crowdfunding site Kickstarter to launch entrepreneurial projects, including print magazines. [responsive][/responsive]Cobus Heyl of FIPP notes that “it is interesting to find independent magazine media...

Holiday is Back in Print, After 37 Years

20 March 201520 March 2015|Magazine, Print

[responsive][/responsive]The travel industry and the travel writing industry have always had a symbiotic relationship, notes Jeremy Leslie in Svbscription, “each funneling business and inspiration to the other.” “For travellers – even armchair ones – travel magazines have been a vital...

How Free Equals $15 Million

19 March 201519 March 2015|Magazine, Print

[responsive][/responsive]Question: How can a magazine bring in more than $15 million in one year without charging readers a dime? Answer: Give it away -- but only to the right people. When Stylist magazine launched in 2009, it was something of...

Why Journalists Are Not Happy These Days

19 March 201519 March 2015|content, Editorial

[responsive][/responsive]The hallmark of good technology is that it makes our lives easier, more enjoyable and therefore makes us happier. So why are so many journalists saying that working in this digital tech-heavy age is harder than ever? “According to the...

Magazine Readers Have Little Appetite for Binge-Reading Buffet

18 March 201518 March 2015|Digital, Magazine

[responsive][/responsive]First there was Next Issue, then came Magzter, both offering subscription-style all-you-can-binge digital magazines. And the magazine reading public was not impressed. “It is an idea that, on the surface, sounds like a sound business model that would appeal to...

For Startups, Print is the New Print

18 March 201518 March 2015|Magazine, Print

[responsive][/responsive]"We don't see it as advertising. We see it as a product -- an extension of the brand." So states Ethan Song, co-founder of menswear start-up Frank & Oak, in an interview with CNN Money’s Sara Ashley O’Brien about the...

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