Direct Mail in the Vacuum
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[responsive][/responsive]Nature and marketers abhor a vacuum. Which is why now may be the right time for your company to take a fresh look at your direct mail program. “Direct mail, in terms of volume, is in decline. This would usually...
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“If Only You Knew Anything About Actual Publishing…”
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[responsive][/responsive] Understanding the business of small magazines is no easy feat. So when Caroline O’Donovan of the Neiman Journalism Lab dove into the topic, she went right to the source.  Her interview with little magazine veteran and publisher of Lapham’s...
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Some Bad Advice on Digital-First Publishing
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[responsive][/responsive]“Gone are the days when people simply picked up a newspaper, magazine or turned on the television for entertainment, education or news,” writes Mary Hiers in Recruitment ADVisor. “Now more than an ever, people are turning to digital devices. According...
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Mastering Type: The Essential Guide
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If you’re a graphic designer, a certified typophile or just keenly aware of nuance in word design, you’ll appreciate this book, “Mastering Type: The Essential Guide to Typography for Print and Web Design” by Denise Bosler. In it, typography expert...
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How to Be a Magazine Copy Editor
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[responsive][/responsive]Copyediting: It’s a critical part of any good magazine, and the people who do this work are a special breed. “Think of a copy editor as the last guy who sees the words. If the magazine is published clean and...
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City & Regional Magazines and the Digital Debate
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With print sales slowing or even declining, we might expect city and regional publishers to be looking to digital versions to bolster circulations. And we’d probably find out that many of them are doing no such thing. According to Talking...
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Crowd-Funded Journalism Goes Big Time
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[responsive][/responsive]When the world’s attention turned to Ferguson, Missouri last month, the Huffington Post turned to crowdfunding site Beacon to help them provide in-depth and ongoing coverage. “Thanks to donations from over 628 backers, The Huffington Post was able to raise...
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Apples to Apples: But Could They Publish?
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[responsive][/responsive]“If Apple were a newspaper or a magazine company within a decade it would no longer be a newspaper or magazine company.” So states D. B. Hebbard in Talking New Media, citing the transformation of the company from a personal...
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Shoppable Images A Great Opportunity to Integrate Digital with Print
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[responsive][/responsive]Online shopping is usually a bit uninspired. While some websites are using video and other distractions to introduce their new lines, the typical purchase experience involves clicking on a lot of pictures laid out in grids. It reduces online shopping...
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A Digital-Only Macworld? Big Mistake, Guys
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[responsive][/responsive]IDG has just axed its last remaining print publication and is moving Macworld to a digital-only platform. Are they not paying attention to what’s been going on in the magazine world of late, or do they really believe that this...
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