September 2014 - Page 3 of 4

Enough with the Knee-Jerk Dead Tree Hype

15 September 201415 September 2014|Paper, Print

We don’t mean to single anyone out. Certainly Laura Montini isn't alone as she flippantly tosses off the “going all digital is good for trees” mantra, which she did inan article last week in Inc. Her article was actually about...

Understanding Your Connected Consumers

15 September 201415 September 2014|Magazine, Publisher

Understanding consumer behavior is a core requirement of successful marketing and brand development. Publishers must know and understand how, where, when and why readers are engaging with their content. The insights gained in doing this challenging work is “crucial,” according...

Why Magazines?

15 September 201415 September 2014|Magazine

[responsive][/responsive] In a January [insert year here] article, tabloid reporter [insert writer’s name here] wrote of the [insert media of your choice here] industry in a state of transition, waking up to the reality of a new medium that had...

Ten Paradoxical Traits of the Creative Mind

12 September 201412 September 2014|design

[responsive][/responsive]Creativity: In any career, it can mean the difference between adequate and stellar. On a team, it often is the spark for truly game changing paradigm shifts. Yet what is that ineffable quality, and how do you know it when...

Are Digital Editions Already Dead?

11 September 201411 September 2014|Apps, Digital, Magazine

[responsive][/responsive]Some publishing executives are planning to discontinue digital editions of their magazines, as high costs and low returns show digital may not be working. Despite this, print circulation remains lower. People haven’t stopped reading, so what gives? “This revolution isn’t...

Monocle’s $115 Million Value Proves Luxury Publishing is Doing Just Fine

11 September 201411 September 2014|Magazine, Print, publishing

[responsive][/responsive]Monocle, the prestige lifestyle magazine, has received a $10 million investment from Japanese newspaper publishers Nikkei, Inc. Monocle is one of several magazines in this high-end sector that is thriving. “This success is in part driven by strong ad sales...

Soft Tablet Growth Getting Even Softer

10 September 201409 November 2021|Apps, Digital

[responsive][/responsive]Tablets—once hailed as a revolution in mobile tech—have failed to perform. Not only are sales of the devices slowing dramatically, but sales of the content they were supposed to revolutionize are down too. Digital magazine sales are in a major...

Want to Remember What You Read? Switch to Paper

09 September 201409 September 2014|Paper, Print

[responsive][/responsive]Do you find it hard to recall what you’ve read online or on digital readers? You’re not alone. “Going all digital might be good for trees, but it's bad for memory, suggests new research, which found that Kindle readers are...

Garden Design Magazine Blooming Back in Print

09 September 201409 September 2014|Magazine, Print

[responsive][/responsive]Garden Design Magazine is back in print, with the tagline “The Magazine of Outdoor Design + Garden Aesthetics,” according to Valerie Easton writing for the Seattle Times. And the magazine, being relaunched in print after a year of being dark,...

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