September 2014 - Page 4 of 4

Another Magazine Reader Who Won’t Use Newsstand

08 September 201408 September 2014|Apps, Magazine

[responsive][/responsive]Despite significant cost savings over print versions, one industry insider just won’t use the Newsstand app to read his magazines. And he’s not alone in his criticism of the platform. “First, it’s too easy to forget about,” writes Kirk McElhearn in...

Print Can’t Help But Continue

05 September 201405 September 2014|Print

[responsive][/responsive]When Edison’s light bulb hit the market, candle makers were worried. “They needn’t have been,” says Alex Marks in Marketing Magazine. “Fast-forward 130 years and candlemaking is a global business worth more than $5bn. Candles have, in many respects, become...

Steve Jobs on SI iPad Demo: “It’s Stupid”

05 September 201405 September 2014|Apps, Magazine

[responsive][/responsive]Remember how the iPad was going to save the magazine industry? Yeah, neither do we but for a while there it did look like publishers were taking the idea of tabletized magazines to the virtual bank. And while the current...

The New Marketing Must? Catalogs!

04 September 201404 September 2014|Catalog, Print

[responsive][/responsive]For those of us who have been around this industry a while, direct mail catalogs are considered a staple of the marketing mix. We think it’s great that many younger marketers (and companies) are “discovering” the power of catalogs to...

Publishing is Far From Dying, Says Harvard Biz Review

04 September 201404 September 2014|publishing

The skeptics chant that the future of publishing is bleak and publishers are not making money. Their comments are loud, vocal and sadly lacking in fact, according to Greg Satell of the Harvard Business Review. “These sentiments are common, but...

Industry Expert Warns Against Native Advertising

04 September 201404 September 2014|Advertising

[responsive][/responsive] Everybody’s doing it, so it must be good, right? Not so much, according to one industry heavy hitter. It may be a media credibility crisis in the making, or worse. “Brands investing in native advertising are embarking on an...

Can Magazines Fix the Tablet Problem?

03 September 201403 September 2014|Apps, Digital, Magazine

[responsive][/responsive]It’s been four years since Apple introduced the iPad and turned magazine publishing business models on their collective ears. Yet sales of digital magazines continue to slump, and the expected ad revenue hasn’t materialized. What happened? “The tablet magazine has...

Magazines to Offer Subscriptions via Text Message

03 September 201403 September 2014|Magazine, Mobile

Acquiring new subscribers has always been a huge cost of doing business in the publishing world. And the digital evolution has certainly provided some new avenues into doing just that, with titles like Vogue and Vanity Fair now available through...

Digital Schmigital – Print Still Has the Firepower

02 September 201402 September 2014|Print

[responsive][/responsive] Digital everything. One look at the publishing world today and it seems that the medium has truly migrated from a periodic approach to a constant cycle, much the way the evening news has given way to the 24-hour news...

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