Print Archives - Page 113 of 123

330-308-3300

What We Know About Magazines and Young Readers

05 March 201505 March 2015|Magazine, Print

Fact: Print magazines reach more adults and teens than the top 25 primetime TV programs (Magazine Media Factbook 2014 data). Surprised? You’re not alone. “There’s a common belief these days that only older people read magazines. Even if you’ve read...

Is the Catalog Industry at Risk of Another Meltdown?

03 March 201503 March 2015|Catalog, Print

[responsive][/responsive]We all know the story by now. Catalog mailings peaked in 2007, and took several years to rebound after the recession. By 2013 catalog mailings had climbed back to pre-recession numbers, at $11.9 billion (DMA.org stats), and catalogs are new...

We are All Print Geeks: 9 Studies Show Why

02 March 201502 March 2015|Print

[responsive][/responsive]Love the feel of a great book? Or are you one of those who have forsaken print for your Kindle? Either way, you may be surprised as what researchers are learning about the true value of reading books in print....

Creating Selfish Permanence in a Digital Design World

02 March 201502 March 2015|Magazine, Print

[responsive][/responsive]Kai Brach admits that the initial motivation for creating his new print magazine was purely selfish. “I was doing web designs for clients and I got really tired of producing something that didn't last very long; whenever you create a...

One Year Later, Allrecipes Print Venture is Booming

26 February 201526 February 2015|Magazine, Print

[responsive][/responsive]At the time, it was a fairly bold concept – take a successful digital-only platform and use that as the basis to launch a print magazine. Bold, and brilliant, as Allrecipes has grown from their initial launch in mid-2013 to...

The Kitchen Table Factor: Why Print Mail Trumps Digital

25 February 201525 February 2015|Print, USPS

In any customer relationship, attention, relevance, trust and access are critical to success. If you can gain that kind of personal and direct access to your prospects, imagine how that could change your sales program. We talk about direct mail...

Digital Media, You Have Curation Problem

23 February 201523 February 2015|Digital, Magazine, Print

Among magazine readers, the preference for print goes way beyond a simple romance with the look and feel of glossy paper. To be successful, a print publisher must master the idea of finite space, creating a carefully curated edition each...

7 Reasons Magazines Belong in Your Media Plan

20 February 201520 February 2015|Magazine, Marketing, Print

[responsive][/responsive]Can magazines play an effective part of my marketing campaign? This question is being asked in marketing blogs and industry events and the answer is ringing back with a big “yes.” As luxury retailers and digital commerce sites launch in...

Print Deniers Living in “Cloud Cuckoo Land” Says One Digital Evangelist

19 February 201519 February 2015|Digital, Print

[responsive][/responsive]Matthew Buckland, a self-proclaimed “digital evangelist” and owner of a digital agency, is on a personal and professional mission to “find truth.” And he’s taken aim at print. “There are few good things to say about printed media these days,”...

Barney Goes Print; Fashionistas Will Go Wild

19 February 201519 February 2015|Magazine, Marketing, Print

[responsive][/responsive]Yet again, a high end fashion retailer is launching a print title, based on the success of their online editorial experience. “[Barneys New York] announced Thursday that its popular, shop-able editorial site, The Window, will debut as a seasonal print...

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