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Holiday is Back in Print, After 37 Years

20 March 201520 March 2015|Magazine, Print

[responsive][/responsive]The travel industry and the travel writing industry have always had a symbiotic relationship, notes Jeremy Leslie in Svbscription, “each funneling business and inspiration to the other.” “For travellers – even armchair ones – travel magazines have been a vital...

How Free Equals $15 Million

19 March 201519 March 2015|Magazine, Print

[responsive][/responsive]Question: How can a magazine bring in more than $15 million in one year without charging readers a dime? Answer: Give it away -- but only to the right people. When Stylist magazine launched in 2009, it was something of...

For Startups, Print is the New Print

18 March 201518 March 2015|Magazine, Print

[responsive][/responsive]"We don't see it as advertising. We see it as a product -- an extension of the brand." So states Ethan Song, co-founder of menswear start-up Frank & Oak, in an interview with CNN Money’s Sara Ashley O’Brien about the...

Print is Alive, and That’s a Fact

17 March 201517 March 2015|Print, publishing

It’s probably superfluous to even mention this, given recent success stories like Porter and Monocle and marketers’ continue love of print. But let’s reiterate, folks: Print is not dead. So says Imagine Publishing exec Damian Butt in an interview with...

Print Leads to Purchase for Porter

17 March 201517 March 2015|Magazine, Marketing, Print

[responsive][/responsive]Print sells. Just ask Net-a-Porter VP Tess Macleod-Smith, interviewed by MagWorld in Fipp.com. The article notes the one-year anniversary of Porter magazine, launched to be a fully shopable fusion of fashion and content for the brand’s e-commerce customers. “The thinking...

Monocle Says Phooey to Digital

16 March 201516 March 2015|Digital, Magazine, Print

[responsive][/responsive]Tyler Brûlé pulls no punches. As founder and editor-in-chief of high-end lifestyle magazine Monocle, Brûlé unapologetically eschews social media for his highly successful brand. “It’s great having lots of likes and lots of followers, but you have to wonder what...

February Magazine Launches Ahead of 2014 Pace

11 March 201511 March 2015|Magazine, Print

The deep winter freeze didn’t seem to slow down the magazine publishing industry last month. “February 2015 saw 65 new titles hit newsstands, with 16 of those launches promising regular frequency,” remarks Samir “Mr. Magazine Husni. This compares well to...

Hard to Kill: Newsweek, One Year After

10 March 201510 March 2015|Magazine, Print

[responsive][/responsive]When Diller and co. killed off Newsweek’s print edition in 2012, it left the door open for a bargain acquisition by IBT Media and the title's subsequent relaunch in 2014. Media mogul Barry Diller and legendary editor Tina Brown couldn’t...

Uber Enters the Publishing Game With Magazine for Drivers

09 March 201509 March 2015|Magazine, Print

[responsive][/responsive]Talk about a magazine with wheels. Uber, the hugely popular ride hailing company, is launching a quarterly magazine aimed at its drivers. "The publication, which Uber employees devised and put together over the past five months, is launching in six...

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